New Delhi. Shubhranshu Singh, who launched successful models such as the Interceptor, Thunderbird X, Meteor and the all-new classic motorcycle as the Global Marketing Head at Royal Enfield, has joined Tata Motors.
Shubhranshu Singh will take over as the Vice President and Domestic Head of Marketing in the Commercial Business Unit of Tata Motors. He will form and lead a marketing team for all business units of Tata Motors.
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Shubhranshu Singh has an experience of more than 20 years in the marketing field. He has held key responsibilities in the marketing division of several companies like Diego India, Hindustan Unilever, Visa, Lakme and Star India along with Royal Enfield.
An engineering graduate in Electronics and Communication from BIT, Ranchi, he has done his Masters from Indian Institute of Foreign Trade, New Delhi.
Tata Motors on Thursday said it has appointed Shubhranshu Singh as Vice President – Marketing Domestic and IB, CVBU with effect from October 14, 2021.
According to Tata’s auto chief, “Singh brings with him a rich multi-industry experience spanning over 22 years. Which has been achieved through impressive assignments in reputed organizations like HUL, Diageo India and Visa Inc.’
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At Royal Enfield, Singh was responsible for all aspects of brand building and marketing. This included digital marketing, media management, content development, consumer and market insights, corporate communications, events and communities, brand equity and architecture, regional marketing as well as corporate.
His past experience includes Executive Vice President and Head of Marketing – Star India, Marketing Director – South Asia for Visa, National Head Customer Marketing and Account Management – Diageo and his decade-long association with Hindustan Unilever. Here he worked as Area Sales Manager – Detergent, Category Channel Manager – Skincare, Marketing Manager – Lakme and Marketing Manager – Home Care between 1999 and 2010.
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