Emami Limited has bought the brand Dermicool, which is making a place in every household through an advertisement ‘Aaya Mausam cold cold Dermicool ka…’. Fast moving consumer goods company (FMCG) Emami has done this deal with Reckitt for Rs 432 crore. Let us tell you that Dermicool is a very popular brand for cool powder in the summer season. Through advertisements, the company has engaged a large section with itself.
Emami said, “We are delighted to announce the acquisition of the Dermicool brand. The brand fits in with our existing businesses. This will strengthen our presence in the market and make us the number one leader in the Heat Powder and Cool Talc category. will make it.”
Harsha V Aggarwal, Director, Emami said that in view of the rising temperature of summer, we are ready to provide relief to the people through our product.