Human Resource (HR) department is created in the institutions to build better relationship with the employer. Similarly, Liaison or Commercial Liaison Managers are appointed to maintain their image in the market and to explore partnership opportunities.
What is commerce contact (corporate communication)
Like marketing and finance, corporate communication is also an important department of institutions. Many types of commercial posts are made here. Along with this, this department also has the responsibility of sharing important information with people inside and outside the institute. Most companies now operate on a global scale, so maintaining the company’s credibility in the midst of tough competition is their main job. This department handles communication strategy, media, crisis communication, credit management, commercial responsibility, investor liaison, government liaison, marketing communication etc. Not only this, it is also the responsibility of these professionals to present the company and their brand to the world in a better way. In view of this, the demand for professionals in this field is increasing rapidly.
career prospects
There have always been excellent career prospects in the field of corporate communication. As the number of companies is increasing, the job opportunities in this field are also increasing. This is considered to be a very wide field due to the presence of many options. Commercial contact is divided into two categories: internal and external communication. Human resources and supervisor and employee relations are placed under internal dialogue, in which there is talk at the internal level in the company.
External communication includes all those contacts who, despite being external, are in some way related to the company, such as local people, government agencies and the media. Be it professional or personal, communication is important at every level. To strengthen and improve networking, companies are placing great emphasis on commercial connectivity. This benefits them both internally and externally.
importance of skill
People with better communication style are given importance in this field. Those who make a career in this field should have the following qualities.
Interest in writing and knowing and understanding new subjects.
– Knowledge of social media.
– Knowledge of dialogues and topics to attract the media and the general public.
Experience working with all kinds of situations and people.
For development in this field, it is considered necessary for a person to be patient.
pay scale
For beginners in the public relations or corporate communication sector, the salary can range from Rs 15,000 to several lakhs per month depending on their skills and education. Public relations professionals are also in great demand in other institutions like government, public sector undertakings. In which jobs can be found on the posts of Manager, Corporate Head with attractive salary package. Apart from this, public relations professionals are also hired for science agencies, events. Apart from this, public relations professionals are hired to maintain the image of leaders, actors, political parties, people holding high positions in the corporate world.
premier institute
There are many such institutes in the country from where degree and diploma courses can be done in Corporate Communication or Public Relations.
-Indian Institute of Mass Communication, Delhi
-Jamia Millia Islamia, Delhi
-St. Xavier’s Institute of Communication, Mumbai
Money Communication Institute, Ahmedabad
-Bharatiya Vidya Bhavan, Delhi
Makhanlal Chaturvedi University, Bhopal
School of Journalism, DU, Delhi,
Banaras Hindu University, Banaras
-Aligarh Muslim University, Aligarh
-Guru Nanak Dev University, Amritsar
-Sameer Kapoor (Guest Teacher, IIMC Delhi)