Alia invests in a waste-flower recycling startup

Alia invests in a waste-flower recycling startup


Kanpur,(IANS)| Bollywood actress Alia Bhatt has invested in Fool.co, a start-up backed by IIT-Kanpur. This technology converts flower waste into charcoal-free luxury incense products. Founded in 2017 by Ankit Agarwal, an engineering graduate, Fool.com has also received Fair for Life, Fairtrade and Ecocert Organic and Natural certifications.

Using its ‘flowercycling’ technology, the start-up has also launched a product it calls ‘Fleather’, a leather made from flowers, which has also been considered as an alternative to animal leather. In a media release announcing the investment, Alia is quoted as saying, “I admire the founder’s vision of making incense and bio-leather from recycled flowers, thereby keeping our rivers clean, creating a humane alternative to leather.” and contributed to providing employment to women.

Earlier, Fool.co had raised $2 million in seed funding from IAN Fund (New Delhi), Social Alpha FISE (Bangalore), Draper Richards Kaplan Foundation (San Francisco) and IIT-Kanpur. Speaking on the investments made by Alia, Abhay Karandikar, Director, IIT-Kanpur, remarked that ‘Flower cycling technology’ has enabled sustainable and eco-friendly waste flower management and the upliftment of hundreds of women along the way. Fool.com has received the prestigious UN Young Leaders Award for Sustainable Development Goals, UN Momentum of Change Award, Asia Sustainability Award Hong Kong, Equality Transforming Lives Awards, London and Breaking the Wall of Science, Berlin.


Kanpur,(IANS)| Bollywood actress Alia Bhatt has invested in Fool.co, a start-up backed by IIT-Kanpur. This technology converts flower waste into charcoal-free luxury incense products. Founded in 2017 by Ankit Agarwal, an engineering graduate, Fool.com has also received Fair for Life, Fairtrade and Ecocert Organic and Natural certifications.

Using its ‘flowercycling’ technology, the start-up has also launched a product it calls ‘Fleather’, a leather made from flowers, which has also been considered as an alternative to animal leather. In a media release announcing the investment, Alia is quoted as saying, “I admire the founder’s vision of making incense and bio-leather from recycled flowers, thereby keeping our rivers clean, creating a humane alternative to leather.” and contributed to providing employment to women.

Earlier, Fool.co had raised $2 million in seed funding from IAN Fund (New Delhi), Social Alpha FISE (Bangalore), Draper Richards Kaplan Foundation (San Francisco) and IIT-Kanpur. Speaking on the investments made by Alia, Abhay Karandikar, Director, IIT-Kanpur, remarked that ‘Flower cycling technology’ has enabled sustainable and eco-friendly waste flower management and the upliftment of hundreds of women along the way. Fool.com has received the prestigious UN Young Leaders Award for Sustainable Development Goals, UN Momentum of Change Award, Asia Sustainability Award Hong Kong, Equality Transforming Lives Awards, London and Breaking the Wall of Science, Berlin.

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