New Delhi (IANS)| Deepika Padukone has proudly announced to the world her recent association with the family of three strips. She happily feels that this alliance helps her to connect back with the athlete and fitness enthusiast.Adidas announced the association with the global star, as her modern and fierce feminist spirit, grit, resilience and active lifestyle choices align closely with the brand’s core message – ‘Impossible is Nothing’.
This partnership between Icon and Iconic Lakshya aims to break down barriers, set new benchmarks, explore limitless possibilities and empower women physically and emotionally across the globe.Sports have always been an integral part of Padukone’s life, who shared on social media, “Being an athlete and playing sports has played a tremendous role in shaping my personality and helping me become the person I am today. It has taught me values that cannot be gained from any other life experience.”
“Today, fitness, both physical and emotional, is an integral part of my lifestyle. I am absolutely honored and delighted to partner with one of the world’s most coveted brands – Adidas,” she added.With this, Padukone joins a league of exemplary female athletes and personalities from across the globe who have always strived to give voice to the hopes, aspirations and passions of women.For Adidas, Deepika chose the most suitable option as she is the epitome of vitality, resilience and compassion. Furthermore, the brand praised her enthusiasm and positive energy, which supported her throughout her incredibly transformative personal journey. This makes him one of the most accessible and trusted icons around the world.
On this recent partnership, she commented on her Instagram post, “When I was planning our wedding about three years ago, we kept it a secret for a while. Even keeping this announcement a secret isn’t that hard. Now, I’m relieved that this news is finally out!”Taking forward the brand’s message, Padukone’s presence takes this forward, which is strongly focused on diversifying sports for women through inspiring personalities. With these shared values, the star-brand duo is set to forge a synergy that inspires present and future generations to follow their passion without any hesitation.
Sunil Gupta, Senior Director, Brand Adidas, India, said, “As a global youth icon and champion of mental wellness and personal wellbeing, Deepika is in sync with the brand’s ambition to drive positive change through sports and movement. Fits in. We are thrilled to have Deepika join the Adidas family.”
(Disclaimer: This news has been published directly from news agency’s Syndicate feed. It has not been edited by AnyTV News team.)