Aarti Saxena
The film industry is such a medium of success that everyone wants to be associated with. It would not be wrong to say that the success of a film gives livelihood to many people associated with it. This is the reason that to make any film successful, every effort is made before its release. Nowadays the success of any film has depended on its promotion. Through this, the audience gets attached to the film even before they come to the cinema halls. From Muhurta to shooting and release, promotion has become an important role. Whether it is song-music or glimpse, the promotion continues with loud noise. Now the question is, if a film is not promoted enough, will it not work? One look…
Changing way of promoting films
There was a time when posters were used for film promotion. Posters were pasted on the walls before the release of the film. Apart from this, place was given in daily newspaper and film magazines. Then producers used to focus on film production more than film promotion. But now publicity is considered a vital part of the success of the film. For this, the publicity budget is also an important part of the film budget. Today makers start promoting the film from the very beginning.
For this, he takes the help of social media. Recently, the team of Jug Jug Jio was seen promoting the film while eating and drinking on the road. Similarly, the Bhool Bhulaiyaa 2 star was seen promoting his film at Imagica Park in Lonavala. Bhool Bhulaiyaa 2 was promoted in different ways from city to city.
The question arises whether publicity decides the success of the film? If so, then how were those films which did not get much publicity. There are many such movies like Major Sandeep, Andhadhun, Badhaai Ho, Article Fifteen etc. And there are many such movies which fell face to face despite much publicity. These include Sanjay Leela Bhansali’s Saawariya, Salman Khan’s Bharat, Race 3 and Prem Ratan Dhan Payo, Radhe, Prabhas’s Radhey Shyam, Akshay Kumar’s film Samrat Prithviraj Chauhan and Bachchan Pandey, Rani Mukerji’s film Mardaani 2 and Bunty Aur Babli 2, Ranveer Singh’s Jayesh Bhai Jordar.
In this regard, film critic and editor Narendra Gupta said that sometimes too much publicity of films proves to be harmful. Actually, the audience starts having high expectations from that film. If the film doesn’t have guts, it dies. At the same time, if the promotion of the film is not at all, then when it came and when it went, it is not known. Therefore, according to me, the promotion of films is necessary.
According to actor Dharmendra, we never thought that we would have to resort to such publicity to run our films. Since I am one to adapt to the times, I consider the support of preaching to be right today. When we make a film with such hard work, it is also necessary to reach it to the audience.
Upcoming movies based on promotion
The promotions of Ranbir Kapoor, Alia Bhatt and Amitabh Bachchan starrer Brahmastra and Ranbir Kapoor starrer Shamshera are on the way as Brahmastra has been trying to release for quite some time. So the promotion has been going on for a long time. Akshay Kumar’s Rakshabandhan is to come in August, so its promotion has also started. Recently its glimpse was released. The promotions of Aamir Khan’s film Laal Singh Chaddha started recently. The trailer of this film was shown during the final of IPL. Aamir Khan also kept a special trailer for the media.
The promotion of Prabhas and Saif Ali Khan’s film Aadi Purush has also started. The promotions of Hrithik Roshan’s Vikram Veda have also started. Aditya Roy Kapur is promoting his film Om with Great Khali. Recently Aditya Rai Kapoor was seen doing workout with Khali. Apart from this, Aditya Roy Kapoor is going to many cities. The promotions of Rajkumar Rao’s film Heat and Taapsee Pannu’s film Mission Mithu have also started in full swing.