New Delhi, July 27 (IANS)| Artist and producer Sona Mohapatra made her first appearance at the iconic Times Square Billboard in New York on Monday. She is one of the first Indian independent musicians to have been given this position.Sona said, “It’s so much fun to see a picture of myself on a billboard covering a skyscraper in New York, one of my favorite cities. The mainstream success of pop culture music has featured an artistry of various colors and shades free from cookie-cutter formulas.” paves the way for expression.
Sona is leading an Indian artist as part of the Spotify ‘Equal’ global campaign on the Times Square billboard. His single track ‘Aise Na Thee’ will be featured in the ‘Equal’ playlist throughout the month.For the Believe India global campaign, Sona has been roped in along with other female global artists such as Merrill (France), Boklion (Thailand), Nadine Amija (Indonesia) and Anikav (Russia).
Launched globally earlier this year to celebrate female talent around the world, the campaign aims to bring attention to women in music around the world. The initiative features specially curated playlists across 50 countries.Vivek Raina, MD, Believe India, said, “This is a great initiative by Spotify and we are proud to collaborate with Sona Mohapatra. Her new song is a celebration of love that is soulful, a pop-rock romantic track that is definitely going to be a hit. will mesmerize the fans.”