Despite a long boycott campaign, Shahrukh Khan’s film Pathan is rocking at the box office. But meanwhile, the ticket rates of Shah Rukh Khan, John Abraham and Deepika Padukone starrer Pathan have been slashed by 25 percent. The film was released in theaters on 25 January. After this the film broke records. Since its release, the film has been doing brisk business at the box office. In five days, the film has joined the 500 crore club with worldwide earnings. The film Pathan directed by Siddharth Anand has broken many records at the box office.
Let us tell you that where the tickets of the film were sold for thousands of rupees with the advance opening of the film, now these prices have been reduced by 25 percent. In fact, with the successful run of the film Pathan, the makers have now used this smart technique to maintain the box office momentum. Reportedly, the ticket rates of Pathan have been cut by 25 percent to maintain its stellar performance at the box office. According to media reports, producer Aditya Chopra decided to cut ticket prices after earning five days.
It is worth mentioning that usually, producers reduce the prices in the second week of the film’s release, but Aditya Chopra took this step in five days. Calling it a strategic move, the trade analyst said that reducing ticket rates will only help the film grow bigger. There is a possibility that after reaching 600 crore club today, the film will earn 1000 crore rupees in the next one week. In many countries, the film is also set to leave behind the earnings of Avatar 2 and Marvel. At the same time, in India, the film has given a fierce competition to Bahubali, KGF and RRR.