Sabrang Desk
The Kashmir Files movie is in discussion today. The displacement of Kashmiri Pandits is central to the story of this film. When this film was released, no one thought that it would make a mark at the box office. One look…
There have been some surprising developments at the Hindi film box office over the course of two weeks. According to trade pundits, ‘The Kashmir Files’, which released without any noise, has created history while superstar Akshay Kumar’s action drama film ‘Bachchan Pandey’ performed below expectations.
Directed by Vivek Agnihotri, ‘The Kashmir Files’ released on March 11 and has so far collected around Rs 179 crore. The film is based on the issue of exodus of Kashmiri Pandits from the Valley in the 1990s. According to trade expert Himesh Mankad, the film was screened on 600 screens on the first day and by the first weekend it had got 1,400 more screens. He said that till Monday the film was running housefull on four thousand screens in the country.
The film’s stupendous success at the box-office also took away the sheen of Akshay Kumar’s much-awaited ‘Bachchan Pandey’, which released on March 18. ‘Bachchan Pandey’ earned around Rs 37 crore in the first week, which is at least Rs 15 crore less than the estimates of film experts. Trade analyst Vivek Chauhan said that ‘The Kashmir Files’ has completely derailed the business of ‘Bachchan Pandey’. Chouhan said, “Whatever happened to Bachchan Pandey is unexpected. You cannot imagine such things. The film has to dominate the minds of the people, there has to be enough noise and dialogue to bring people to the theatre.
The kind of discussion and curiosity that ‘Kashmir Files’ generated, ‘Bachchan Pandey’ could not do. If no one is talking about your film, why will people come to see it?’ “Kashmir files are discussed everywhere on news channels, from social media to newspapers. This adversely affected the business of Bachchan Pandey. Chauhan also runs a cinema hall in Bihar. He said that initially only one show of ‘The Kashmir Files’ was running in his theatres, and very soon he had to show three shows as the demand for the film increased tremendously.
Over 50 lakh tickets for ‘The Kashmir Files’ have been booked on the online ticket booking platform ‘Book My Show’. Book My Show Cinemas COO Ashish Saxena termed the film as the biggest film of the season which was not expected to be such a success. Chouhan said that ‘The Kashmir Files’ is a film which has neither a star actor nor hit songs, yet it managed to earn so much because its subject matter is emotional and the government encouraged it. played a role in doing.