Mumbai, (IANS)| In a rare instance, OTT giant Amazon Prime Video has released data, revealing its highest-ever streaming projects within a launch-week so far this year. Actor Farhan Akhtar’s ‘Toofan’ has topped as the most viewed video within the first week of its release globally. According to data released by the OTT platform, the Rakeysh Omprakash Mehra directorial saw more subscribers than any other Hindi film in its opening week on Prime Video India. The film has been viewed in over 3,900 plus towns and cities in India and in over 160 countries and territories around the world.
In addition, globally in the range of local languages and in the region, the films ‘Narappa’ (Telugu), ‘Sarpatta Parambarai’ (Tamil) and ‘Malik’ (Malayalam), in more than 3,200 towns and cities in India and over 150 Seen in more countries.In the web shows category, Adarsh Gaurav’s ‘Hostel Days (S2)’ within just a week of its launch emerged as one of the most loved shows among young adults, attracting over 100+ towns and cities across India. Plus plus was viewership from countries and regions around the world.This data came to light when Amazon marked July 26 and July 27 as Prime Day. Prime Day 2021 marked the biggest small to medium business (SMB) sale ever on Amazon.in as they received an overwhelming response from Prime members.
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