Mumbai, Nov 17 (IANS) | Aditya Chopra, the head of production power house Yash Raj Films, is spending Rs 100 crore for his first OTT project, the four hero starrer. A source said that Yash Raj wants to produce good content from his digital project by spending 100 crores for his project.“They want to make a paradigm shift for content in India and this first project will be a testament to their belief in creating clutter-breaking projects.”
The source further added that Yash Raj wants to make a big and bang on OTT.The source shared that Yash Raj wants to take the project forward in such a way that it becomes a topic of discussion in the country.On November 12, it was announced that filmmaker Aditya Chopra is making grand plans to reshape the digital content market.