Publish Date: | Tue, 28 Jun 2022 02:58 PM (IST)
Mumbai, June 27, 2022: ICICI Lombard, one of India’s leading private general insurance companies, honored Indian MSMEs on International MSME Day. To recognize the contribution of these industries, the United Nations celebrates International MSME Day on 27 June every year. As a mark of respect, the company has launched a multimedia campaign emphasizing that MSMEs are an integral part of the Indian economy and acknowledging their enduring spirit. The core message of the communication is focused on celebrating their entrepreneurial spirit and empowering them with comprehensive risk management solutions. ICICI Lombard has also launched an MSME-focused online insurance platform.
The company has conducted a comprehensive study to understand the behavior, challenges and risks of this sector. The study brings out detailed insights on various aspects including risk perception, insurance awareness and need, insurance buying behavior and factors influencing the decision. The report covers important sub-sectors including manufacturing, trade and services, BFSI and ITeS. The findings highlighted the challenges faced by MSMEs in buying insurance solutions digitally and the perception related to claim settlement time as a major constraint for buying business insurance solutions.
With an intention to bridge the need gap of MSME units and to celebrate the importance of this day, the company has launched a first of its kind service to enable faster claim settlement for MSMEs and start-ups. With this, businesses will now get up to Rs 5 lakh for settlement of their admissible property and maritime claims within ten working days of the claim survey. The company uses state-of-the-art AI and Big Data analytics to aid in faster decision making and claims payment. This unique facility will empower MSMEs to manage unwanted situations arising out of any mishap and have a hassle-free, digitally seamless experience for continuing business operations.
In addition, the report also highlighted how MSMEs consumed 3-4 hours of mobile daily usage and highlighted the need for digitization and higher accessibility of insurance solutions. Being the first general insurance company to offer a digital platform (sme.icicilombard.com), MSME enables businesses to buy or renew business insurance products online, endorse their insurance policies and register claims. A collection of comprehensive business insurance solutions including ICICI Lombard’s Group Health Insurance (GHI), Marine Insurance, Liability Insurance, Engineering Insurance, Workmen’s Compensation, PI for Doctors, and Property Insurance products are offered through this platform.
Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance, said, “MSMEs have been the backbone of the Indian economy and have shown tremendous resilience in the face of unprecedented challenges in the recent past. In the light of the fact that this community contributes more than a third to the GDP of the country, we have started the #SalaamMSMSE campaign to salute and celebrate their stamina and spirit of enterprise. Through our campaign, we want to showcase the importance of MSMEs and positively impact the perception of small businessmen in the society.
As a company we have always been at the forefront with innovative and cutting edge digital solutions. Not only were we the first to offer an online seamless and hassle-free purchase of insurance solutions to this community, furthermore we are pleased to announce that in their ‘moment of truth’ of the insurance journey, we are just Offering claim settlement within 10 days. MSME is one such sector which is poised for further and inclusive growth with the support of government and various schemes and background of Atmanirbhar Bharat. ICICI Lombard is ready to help last mile support to this promising sector by enabling research and innovation-led financial products.
Posted By: Navodit Saktawat