Publish Date: | Tue, 14 Jun 2022 10:32 AM (IST)
Ashok Leyland, the flagship company of the Hinduja Group, inaugurated its dealership for Light Commercial Vehicles in Ratlam. This is the 7th Light Commercial Vehicle Dealership in the state of Madhya Pradesh. New Channel Partner Sameer Motors has the facility of Sales, Service and Spares i.e. ‘3S’, which is located at an important location 180/4, Old By Pass, D Mart Road, Ratlam. The facility is well-equipped with advanced equipment including quick service bays and better infrastructure to ensure a better customer experience. The company currently offers a complete range of LCV products which includes Bada Dost, Dost, Partner and MITR.
Speaking at the inauguration of the dealership, Mr. Rajat Gupta, Head – LCV, Ashok Leyland Ltd. said, “The robustness of our products and our wide network has been a major factor behind the stupendous success of our ‘Dost range’ and now ‘Bada Dost’. . All our products are getting great response from our customers. A big reason for this is that our products offer best-in-class mileage and great performance. Also our wide network provides all the after sales services and the customers get better after sales service as well. We are extremely proud that our level of service and our track record is exemplary, with nearly 70 per cent of our customers returning to our dealer workshops even after the warranty period. We will, as always, remain committed to maintaining and further enhancing our level of customer service and satisfaction. This new dealership is being opened to further strengthen our reach in line with our commitment.”
With best in class technology, we have introduced our products to the market at competitive prices and we have endeavored to introduce products that are capable of meeting the evolving needs of the Indian LCV customer. Today there are more than 4,00,000 (4 lakh) LCVs across the country.
Our recently launched ‘Bada Dost’ is the first product built on the all new robust LCV platform and comes in two variants – i3 and i4. It is powered with 80 HP BS6 engine which offers best in class power and mileage, best in class payload and best load body length and loading space. This helps the customer to earn more profit per trip. Owing to its low turning radius and best-in-class ground clearance, Bada Dost is an ideal vehicle for inter and intra city usage and can traverse all terrains with ease.
To meet the needs of the market and different segments, our Dost range comes in the following avatars – Dost Lite, Dost Strong and Dost$.
PARTNER, a modern and highly fuel efficient load carrier, caters to the 4 ton payload segment and is available in both 4 tier and 6 tier options. It comes with load body options of 10 ft, 11 ft, 14 ft and 17 ft. PARTNER is based on an internationally acclaimed vehicle platform and is powered by the renowned ZD30 CRDi engine.
The MITR bus, based on the same platform as the partner, comes in both standard bus and school bus options. It gives better mileage even in stop and go conditions. MITR School Bus complies with all school bus safety norms and compliance codes and offers unmatched ride comfort.
Bada Dost, Dost, Partner and MITR are manufactured at Ashok Leyland’s state-of-the-art Hosur plant.
Bada Dost i4 variant is available for Rs.897000/- and i3 variant is available for Rs.897000/-.
Posted By: Arvind Dubey