The name of the country’s famous two-wheeler maker ‘Hero Motocorp’ is in discussion these days not because of its sale but because of the fight between the owners. In fact, the tussle between the two factions of the Munjal family over the use of the “Hero” brand is deepening. According to reports, Hero Electric’s owner Vijay Munjal and his son Naveen Munjal have taken Hero MotoCorp’s CMD Pawan Munjal to the High Court, seeking action against anyone using the ‘Hero’ brand name for upcoming electric vehicles.
Years ago the name ‘Hero Electric’ was divided
In case you have forgotten, let us tell you that Hero MotoCorp is preparing to launch its range of electric bikes and scooters, it is expected that in March, we will see Hero MotoCorp’s first electric scooter on the roads. However, the company is planning to use the Hero brand name for its EV lineup to avoid huge manufacturing costs.
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Hero Electric’s owners Vijay and Naveen Munjal claim that at the time of the split of the businesses among the extended Munjal families in 2010, they were given the rights to use the Hero brand to sell electric vehicles in India and around the world, as well as the ownership of Hero Electric. ownership was given. While Hero Electric has completed 15 years in the EV business, Hero MotoCorp is going to make a brand entry in the EV market with its debut.
what could be the decision
Since Hero Electric has the authority to sell electric vehicles in India and across the world, it is most likely that Hero MotoCorp will have to choose a different brand name for its upcoming electric scooter launch, if the court decides in favor of the former. Reports suggest that the company has registered the ‘Vida’ brand name for use on its electric scooters and bikes.
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Hero MotoCorp wants to try to retain the possibility of using the brand name ‘Hero’. It is to be noted here, that Hero MotoCorp also wants to bring its strength to the electric segment to establish itself as one of the market leaders in this segment.
Note: Let us tell you, Hero Motocorp and Hero Electric are both different brands.
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