Indore 31, 2022: Rasna, the world’s best selling soft drink concentrate and Make in India icon, has launched a new campaign offering 100% cashback to its customers. Rasna, a leader in the soft drink segment, tied up with Paytm, India’s largest payments platform. The campaign has been launched on various platforms like TV, social media, print etc and also includes the new ambassador of Rasna, Chhota Bheem.
TVC Link Paytm cashback offer is on Rasna 32 glass pack, 10 glass pack and Rs 5 pack. TVC with Rasna Chhota Bheem has been released on multiple channels where he interacts with a mother for an achievement party while announcing the cashback offer and Rasna says the iconic line ‘I love you Rasna’ with the girl. . Customers can avail this cash back offer by purchasing the pack and scanning the QR code on the pack through the Paytm app.
Apart from cashback, many other offers like offers on movie ticket booking, flight booking, online shopping are also available. Rasna products are known to be healthy and fruits containing fruit extracts, 11 vitamins, minerals and glucose. They are available in many flavors like Nagpur Orange, Alphonso Mango, American Pineapple, Shahi Gulab, Kool Khus, Kesar Elaichi, Masala Nimbu, Shikanji Limbu Pani, Lychee and Kala Khatta.
Commenting on the launch, Mr. Piruj Khambata, President – Rasna Group said, “We are proud to associate with Paytm, India’s largest payments platform that will help us reach out to a vast network of millions of Paytm users. Both the brands Proudly made in India and have been leaders in their respective fields.
In this scorching summer, rasa is a necessity, hence 100% cashback is a boon. ‘Rasna Absolutely Free’ is a blessing to the middle class and lower sections of the society who are the target audience of Rasna ideally in smaller towns of the country. Commenting on the launch Narendra Yadav – Vice President, Paytm said, “Rasna is a much loved soft drink across the country.
We are glad to join hands with them to bring some respite to the consumers during summers. As a brand putting consumers first, Paytm pioneered the QR code revolution in India and facilitated access through Paytm Wallet, Paytm UPI, Paytm Postpaid (Buy Now, Later), NetBanking, Debit and Credit Cards and more. Enables users with digital payments.
Posted By: Navodit Saktawat