The ethnic wear market is expected to grow at a CAGR of 10% during 2021-22.
Based on our thorough knowledge of style, design, comfort, and recent demands of the market past and present; The full future of the ethnic women’s wear market in India is shown. Fabindia also shows profiles of key players including W, BIBA, Shree, Ritu Kumar, Soch, etc. which will help customers to get insight on their business. Thus, covering all the important aspects of the Indian Ethnic Wear market, presents a comprehensive view on the potential of the Indian Ethnic Wear industry.
Sarees dominate the ethnic wear market at around 48% followed by salwar kameez and lehenga. While saree dominates in east, west and south, salwar kameez and kurti is the majority in demand in north India. The nature of demand across the region has been evaluated along with a comparative analysis with regard to what influences the better choice of ethnic wear. Our estimation also includes the belief in the choice of various strategies marketing channels by the market players to attract potential customers in this growing market.
The religious and cultural features of India, where a variety of occasions and festivals are celebrated, is one of the great potential of the women’s ethnic wear market. The change from traditional wear to modern design is the representation of ethnic wear with western wear to connect with the younger population, which is named as fusion wear, the growing female population and the growing female work force, the growing demand for ethnic wear in the country. This indicates a huge opportunity for the clothing merchants in the industry to fulfill their needs.
It has become necessary for Surat to give birth to new brands, even though everything is available here in the name of infrastructure, today it is far behind in making a mark in the organized sector. Ethnic wear of rayon, cotton, fabric has seen a lot of demand, its future is very bright for the coming 10 years.