Mumbai Industrialist Mukesh Ambani is going to make another big bet. The matter pertains to the matches of the Indian Premier League ie IPL. According to media reports, Mukesh Ambani is preparing to show all the matches of IPL free of cost to the audience. No subscription will be required to watch these matches. It is being told that companies like Amazon and Walt Disney may get a big blow by showing Mukesh Ambani’s IPL matches for free. Last year, Mukesh Ambani’s company Viacom 18 bought the media rights of IPL for a huge amount of $ 2.7 billion.
Viacom18 has reported that IPL matches will be shown for free, allowing its users to watch complete matches from any internet-connected device. Mukesh Ambani will also be able to take advantage of the advertisements in the IPL by giving more and more people an opportunity to enjoy the matches. By showing IPL for free, users’ internet will also be consumed. Mukesh Ambani’s Jio is also expected to benefit from this. Jio currently has 50 crore mobile phone holders. IPL matches will be held for 8 weeks this year. It is expected that more than 50 million cricket fans will watch these matches.
Disney previously had the rights to show IPL. Viacom 18, a joint venture between Mukesh Ambani and Paramal Global, has won the rights to show IPL by bidding. This time many new facilities will be available in IPL. In this, viewers will also get a chance to watch the match from 360 degree angle and interact with the commentators. In this way IPL is being made completely interactive. Now if Mukesh Ambani decides to show the matches for free, then it will make the IPL reach every household more quickly.