Social media is becoming the biggest means of direct selling and marketing, online shopping is winning people’s trust
The increasing demand of online is changing the fashion wear completely. Everyone knows that the coming time is only for online sales. Due to lack of time and working culture in metro cities, the entire shopping equation is changing. In the fashion industry, at present, men’s wear dominates the fashion and lifestyle segment with a contribution of 52-54 percent, followed by women with a contribution of about 38-42 percent and children’s contribution of 5-10 percent.
No business in India has received so much hype in recent years as e-commerce. In fact, the Indian retail industry witnessed a revolution after the advent of e-commerce. It completely derailed the traditional Indian retail format and quickly became the first choice of millions of Indian consumers. The journey that started with books and media now covers almost everything we deal with on a daily basis like Electronic Gadgets, Garment, Jewelry, Household & Kitchen Appliances, Lifestyle Goods, F&B, Beauty Products, Baby Products, Music , Flowers and Gift Items, et al. Currently, although e-commerce is less accessible than markets in developed countries such as the US and UK, it is growing at a rapid pace – with new e-commerce sites popping up almost regularly. Website, WhatsApp, Instagram, YouTube and Facebook are becoming another means of direct selling and marketing. This is a sign of a big revolution, today it is wise to change with the times.
Online Business As time has evolved, Indian Internet users have shown great appetite and ease to adopt new products and services online; This coupled with a great shopping experience is increasing the confidence of Indians to shop online and also bringing in a fan following to adopt the Internet. Also, there has been a steady increase in the number of female shoppers over the years, as the product categories under online shopping have expanded from just electronics and music.
The women’s online market is vast, consisting of a never-ending list of products. The highest growth is expected to come from Tier 2 cities. Surat can play an important role in this, if it pays attention to the quality and organized method, then surely Surat can grab a huge market in online ladies wear.