Pepperfry Launches its New Studio in Indore Strengthening its Presence in Central India


Publish Date: | Thu, 30 Jun 2022 02:40 PM (IST)

Indore, June 2022: Pepperfry, a company that sells furniture and other household items through e-commerce, has announced the launch of its new studio in Indore, Madhya Pradesh. The move towards offline expansion is in line with the company’s goal of building its venture through multiple different channels in the home and lifestyle goods markets across India while expanding into the lower tier markets. The company started its first studio in 2014. Today Pepperfry has over 160 studios in over 80 cities across the country.

Launched in association with Lavish Interiors, the new studio is located at prime location at Sevak Avenue on Manikbagh Road in Indore and is spread over a total carpet area of ​​485 sq. Pepperfry’s studio offers customers access to a vast array of furniture and home use products. All of these have been carefully selected from the unique portfolio of over 1 lakh products available on Pepperfry’s website. Here clients can find exclusive design advice from the company’s Interior Design Consultants. Understanding the specific needs and preferences of home and lifestyle items of the customers of Madhya Pradesh, the studio has been set up in Indore to provide them with a personalized shopping experience.

Introduced in 2017 Pepperfry franchise business model covers order fulfillment and after sales services, studio design support, launch and setup, operations guidance, marketing, promotions. Pepperfry has partnered with local entrepreneurs who are well-versed with the demand cycle and trends at the local level. Pepperfry launches around 8 to 9 franchises every month.

The Pepperfry Accelerator Program launched in June 2021 was designed to further enhance Pepperfry’s offline expansion. The great feature of the program is that the capex requirement by the franchise associate starts from Rs.15 lakhs. The model is based on 100% price parity and does not require the partner to stockpile the products, making the partnership beneficial to both.

Amrita Gupta, Business Head (Franchising & Alliances), Pepperfry said, “We are delighted to launch our new studio in Indore with Lavish Interiors. Owning a Pepperfry franchise is like being successful in a venture and has been a great success in metros and cities. We aim to reach out to a large number of customers outside tier-one cities. Our franchise partners include successful entrepreneurs, women entrepreneurs, ex-servicemen and a variety of first-time entrepreneurs running their own businesses. Today, Pepperfry’s Customer Interaction extensively uses AR and Virtual Product Interaction. Taking our vision to make the world feel at home, we provide our customers with the best possible customer service experience.”

Mr. Lavish Talreja, Owner, Lavish Interiors, said, “We are delighted to partner with Pepperfry. The company has created a unique venture across various channels and I hope our partnership will help in providing even better services to our customers. “

Posted By: Shailendra Kumar


Publish Date: | Thu, 30 Jun 2022 02:40 PM (IST)

Indore, June 2022: Pepperfry, a company that sells furniture and other household items through e-commerce, has announced the launch of its new studio in Indore, Madhya Pradesh. The move towards offline expansion is in line with the company’s goal of building its venture through multiple different channels in the home and lifestyle goods markets across India while expanding into the lower tier markets. The company started its first studio in 2014. Today Pepperfry has over 160 studios in over 80 cities across the country.

Launched in association with Lavish Interiors, the new studio is located at prime location at Sevak Avenue on Manikbagh Road in Indore and is spread over a total carpet area of ​​485 sq. Pepperfry’s studio offers customers access to a vast array of furniture and home use products. All of these have been carefully selected from the unique portfolio of over 1 lakh products available on Pepperfry’s website. Here clients can find exclusive design advice from the company’s Interior Design Consultants. Understanding the specific needs and preferences of home and lifestyle items of the customers of Madhya Pradesh, the studio has been set up in Indore to provide them with a personalized shopping experience.

Introduced in 2017 Pepperfry franchise business model covers order fulfillment and after sales services, studio design support, launch and setup, operations guidance, marketing, promotions. Pepperfry has partnered with local entrepreneurs who are well-versed with the demand cycle and trends at the local level. Pepperfry launches around 8 to 9 franchises every month.

The Pepperfry Accelerator Program launched in June 2021 was designed to further enhance Pepperfry’s offline expansion. The great feature of the program is that the capex requirement by the franchise associate starts from Rs.15 lakhs. The model is based on 100% price parity and does not require the partner to stockpile the products, making the partnership beneficial to both.

Amrita Gupta, Business Head (Franchising & Alliances), Pepperfry said, “We are delighted to launch our new studio in Indore with Lavish Interiors. Owning a Pepperfry franchise is like being successful in a venture and has been a great success in metros and cities. We aim to reach out to a large number of customers outside tier-one cities. Our franchise partners include successful entrepreneurs, women entrepreneurs, ex-servicemen and a variety of first-time entrepreneurs running their own businesses. Today, Pepperfry’s Customer Interaction extensively uses AR and Virtual Product Interaction. Taking our vision to make the world feel at home, we provide our customers with the best possible customer service experience.”

Mr. Lavish Talreja, Owner, Lavish Interiors, said, “We are delighted to partner with Pepperfry. The company has created a unique venture across various channels and I hope our partnership will help in providing even better services to our customers. “

Posted By: Shailendra Kumar

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