‘Bowl of Growth’ campaign has been launched by Quaker, one of the leading companies manufacturing oats in the country. Its objective is to eliminate the problem of malnutrition in children. In this the company will mainly focus on three things. First – to provide nutrition to children aged 3 to 5 years, to provide nutrition information to parents and thirdly to bring awareness within the society. This campaign has been launched by the company in the rural areas of Pune, Maharashtra.
Adfilm launched
An ad film has also been launched by the company. Whose name is ‘Dohale Jeevan Poshanchi Vati’. The emotionally moving narrative not only addresses the nutritional needs required to address child undernutrition, but also combines elements of ethnicity and culture to create a deeper connection with the audience.
Commenting on the launch, Shravani Babu, Associate Director and Category Lead, Quaker, PepsiCo India, said, “Quaker’s efforts to fight against malnutrition began last year when we launched the Quaker Bowl of Growth program in Pune. We have included cultural elements from the very beginning, be it in the form of Panjiri, food served to children in Anganwadis or bringing awareness to the community through an age-old ritual. The film is another step in spreading awareness by highlighting the importance of nutrition from the perspective of a child concerned about the well-being of his future sibling.
Quaker, in collaboration with PepsiCo Foundation, and in partnership with NGO Mamta HIMC, addresses the needs of children in the state of Maharashtra through nutrition, education and awareness. As part of the ‘Positive Choices’ pillar under PepsiCo Positive (PEP+) – a strategic end-to-end transformation towards sustainability – PepsiCo is committed to increasing access to nutritious food for 50 million people by 2030.
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