Agency, London.
Published by: Dev Kashyap
Updated Thu, 10 Mar 2022 05:44 AM IST
Summary
Under the new law being made by Britain, companies themselves will have to protect users from these ads. If a fraudster steals personal data of users in the name of companies or celebrities through these, makes wrong financial investments or gets access to bank accounts, then companies can be fined from Rs 180 crore to 10 percent of their annual turnover. Is.
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Expansion
Under this, the companies themselves will have to protect the users from these advertisements. If a fraudster steals personal data of users in the name of companies or celebrities through these, makes wrong financial investments or gets access to bank accounts, then companies can be fined from Rs 180 crore to 10 percent of their annual turnover. Is. The UK can stop their services as well.
Britain is taking this step after the recommendation of various agencies and experts. According to the draft of the law, companies have to take serious steps to prevent fraud. According to the country’s Culture Minister Nadine Dorries, fraud has increased due to online advertisements on the platforms of these tech and social media companies. Especially during the COVID-19 pandemic, as people started living more online.
7600 crore fraud in 6 months of 2021
In the UK in the first 6 months of 2021, about Rs 7600 crores were cheated from banking scams. This is 33 percent higher than the first six months of 2020. The Financial Conduct Authority here had warned the government about this.
Customers drowned in a flood of thug advertisements
According to consumer rights activist Annabel Holt here, users are flooded with fraudulent advertisements on social media and search engines. They are incurring huge financial loss. It also harms innocent citizens mentally.
Influencers will also be strict
Not only advertising, many influencers on online platforms are also doing paid-promotion of such products indirectly or hidden which is illegal. At the same time, wrong information is served in the advertisement even on physical appearance.