The campaign video showcases a series of inspirational messages to awaken the explorer in all of us, so that we embrace the challenges and opportunities that come our way in life. How can change be brought in our everyday life and what does ‘Take a Shot’ mean? These stories are shown frame by frame to explain this. From an office worker by day to a professional cyclist touring the city by night, to a mother who manages to take care of her child while still maintaining her passion for art. This brand film tries to give this message through many inspirational stories that we can achieve whatever we want, we just need to keep trying.
There are many other examples given in this film which show how new things can be tried with new methods and approaches while winning and losing but without stopping. This film forces us to explore new aspects of life. Unleash your creativity passion and determination Keeping exploring possibilities with is the theme of this campaign.
Many experts today talk about this and try to tell how much knowing yourself or knowing your choice can do on your life. Positive impact puts. Following your passion brings both happiness and fulfillment in life.
People who are always excited about their hobbies, interests and passions have a higher ‘desire to take their personal and professional life to the highest level’. This is the reason why many offices give their employees their Inspiring to follow the passion as well as full support even do. These offices design jobs in such a way that their employees can follow their passion along with the job.
According to Deloitte Gen Z and Millennial Survey 2022, working some part-time along with a job has now become a trend among Indian professionals. 51% of Indians work part-time, which is much higher than the global figure of 32%. Along with the job, doing some other work is not only a means of earning extra money, but a lot of new things can also be learned from it.
TECNO’s film will also showcase how the 25 to 30 year old Indian youth full of energy and strong will, are challenging the boundaries of religious, cultural and social norms.
Gavin Wu, Marketing Director, TECNO India said, “As long as you have the courage to try something new and better in life, whether it’s just a hobby or a new way of accomplishing something… Can always maintain innovation. And TECNO will always be there to support you in this journey of following your passion.”
The company’s #StopAtNothing hashtag is meant to inspire the youth to keep moving forward. TECNO has been a witness to how the society and especially the youth always keep moving forward by adapting themselves to the situations in spite of the adversities. It doesn’t matter where people come from, what they look like and what their gender is, everyone has the right to “stop at nothing”. TECNO hopes to inspire its users to #TakeaShot, to fearlessly follow their passion and never stop exploring.
Gavin Wu further added, “In India, TECNO never stops exploring new angles of innovative and cutting edge technology solutions. For example, if we look at the PHANTOM V Fold and the upcoming CAMON20 series, TECNO tries to bring new products and technologies at affordable prices. In doing so, we hope to inspire the Indian youth to live life to the fullest and also to explore all that they love to do.”
With this campaign, TECNO is encouraging people to share their feelings, stories and perspectives on social media using the #DontStopExploring #KeepLovingKeepLiving hashtags.
In today’s time when there are many challenges in life and it is not understood what will happen next, this campaign of TECNO is no less than a new energy for India. India is a country that believes in the principles of self-discovery, innovation and never giving up. This campaign reminds us that the most important thing in life is to keep doing something new. At the same time, it also inspires Young India to embrace different aspects of life and never stop trying to innovate. Then what are you waiting for? Try, get out of your comfort zone and never stop exploring new angles of life. #DontStopExploring #KeepLovingKeepLiving
Disclaimer: The article has been produced on behalf of TECNO by The Times Internet’s Spotlight team.