In colloquial parlance, “temptation tactic” can be understood as advertising of goods. Advertising is outright bargaining, the goal of which is to sell expensive goods and make money in return. Many of us must have also experienced while shopping for products online that the product we buy is not what it is told or shown in the advertisement. Rather different and contrary to quality. Selling a product or goods by making false and unfulfilled promises is to deceive the customers. It also means tempting customers to offer better things and then trapping them by not offering the real thing. Actually, it is a method of marketing which cannot pass the test of fairness, ethics in marketing and brand building. Behind this, the sole purpose of some companies doing this is to sell their product and for this they adopt the strategy of “temptation tactic” so that they can make profit. Political parties in democratic politics also have similar objectives- first, to win elections and second, to gain the legitimacy and trust of the voters.
There are always two options available to a political party:
First, the adoption of a long-term strategy by political parties, in which their ideology and ideas are not only to gain votes but to gain legitimacy. Second, a short-term strategy aimed at getting people’s votes immediately and at any cost through the politics of inducement and based on big promises that can’t be fulfilled or bad products or services in the form of governance. There are.
It is seen in the Indian political scenario that in the last 74 years there have been many political parties that flourished and rose to power on the basis of populism and gimmicks but they could not last very long as they did not have any long term policies. Nor was there any vision. He encouraged their aspirations by raising lucrative and enticing issues but failed miserably as he did not fulfill the promises he made. One such incident is the Aam Aadmi Party.
Let us now discuss your model of ideology, which is a suitable example of the idea of seduction strategy. AAP was born out of a movement to wage a war against corruption, whose aim was a corruption-free society and politics. By the nature of the movement, it was an ideologically inconsistent movement, reflecting the climax of leftism, socialism and even libertarianism. It was claimed that this movement would be based on nationalism, mixed culture, opposition to VIP-culture and welfare policies. This mass movement was transformed into a political party known as the Aam Aadmi Party.
Theoretically and academically, AAP does not have a systematic ideology on nationalism because it claims that its ideology is that of practical politics and this practical politics is its nationalism. It is a party without ideology. Its founders say that they have only one ideology and that is the politics of delivery. The Aam Aadmi Party emerged as a reaction to the politics of traditional parties. If we look at the main points of your politics, then we will find that it promised people a better society, better politics and better governance. According to him, this can be achieved only through a corruption-free society and curbing the criminalization of politics. He claims that AAP is not a political party but a movement of common man.
The AAP then coined the slogan of the Delhi model of development, which according to it is the cumulative result of the policies adopted during his tenure as the party’s convener. The Delhi model claims that it has done extensive work in the fields of education, health and infrastructure. That’s why we discuss your promises and how much they have been implemented. AAP’s first promise was clean and better politics. Some detailed information related to AAP MLAs in Delhi Assembly (2020) and AAP MLAs (2022) in Punjab is as follows.
Total MLAs of you
Delhi 2020 62
declared criminal cases 38
61 percent of criminal cases
serious criminal cases 33
53 percent of serious criminal cases
Punjab 2022 92
declared criminal cases 52
52 percent of criminal cases
serious criminal cases 56
23 percent of serious criminal cases
Source: Hindustan Times, Association of Democratic Reforms and Punjab Election Watch
In the 2015 assembly elections, 21 AAP MLAs had criminal cases against them. In 2022, a cabinet minister was sacked in Punjab in an alleged corruption case. Imagine a situation in which 61 per cent of the MLAs have criminal cases against 56 per cent, then what kind of impact will they create in society and politics. Not only this, there is an innate element of corruption in criminal cases, either in terms of currency or otherwise.
AAP’s second political claim is to be a party of the common man. The following figures show how aam aadmi’s party it is.
AAP MLAs in Delhi in 2020 62
Number of crorepati MLAs 45
73 percent of crorepati MLAs
Average assets of 62 MLAs exceed Rs 14 crore
The above figures clearly show that the ruling party of Delhi and Punjab, which claims to be the party of the common man, which describes itself as representing the class of weaker sections and subordinates, is in fact the cell of the rich of the capitalist bourgeoisie. Is.
AAP’s third political claim was a corruption-free society and politics. The source of the donation amount received by you is not transparent and is under doubt. The funny thing is that recently in Punjab an elected AAP cabinet minister had to be sacked when it came to the notice of the Chief Minister that he was taking commission. In Delhi, an AAP cabinet minister is in the court of Enforcement Directorate in a case of violating the Prevention of Money Laundering Act. Many of his other ministers are also on the radar of investigating agencies in various cases.
AAP’s fourth claim was that of public welfare, in which free things are distributed among the public in lieu of the treasury. It is such a promise that the public gets attracted and enticed to get free facilities and vote in their favor in return. Astonishingly in Punjab, where the per capita loan is Rs 1 lakh and the state has a debt of 53 per cent of its Gross Domestic Product (GDP), free electricity is being given to voters and Rs 1,000 to every woman every month. There is a huge difference between the promise made in it and the implementation of it.
The promises made by AAP in the Punjab assembly elections in 2022 and the implementation are as follows:
issue of temptation
Free electricity, round the clock power supply but only 600 units and that too for special category people.
Free stuff: One thousand rupees per month for all adult women of Punjab. However, Punjab ministers have openly stated that the state has financial constraints, so it will be given as and when funds are available.
Promise to end corruption in a month: Only one WhatsApp number was issued and it was claimed that Punjab became corruption free.
Law and order and gangsters eliminated but Punjab’s most popular cowboy was killed in broad daylight and today the law and order situation there is at its worst. World class infrastructure and state-led investment but the state does not have the funds.
As for AAP’s promises and implementation in Delhi, its emphasis was on health and it had Mohalla Clinics at its centre. But in the second wave of COVID-19, all this system collapsed. Despite the fact that AAP has been in power in Delhi for the last seven years, the country’s capital is among the most polluted and unlivable cities in the world according to the latest data. There was no unexpected investment in Delhi. And even the people of Delhi are still struggling for basic necessities like electricity and water.
Your strategy is clear. Captivate the public with what cannot be imagined and what cannot be achieved. To get results in the form of votes by adopting this inducement tactic. After this, by resorting to advertising and marketing it so that the public feels that they have got the best of the product. This is the AAP’s Delhi model of governance, which he wants to take to the whole of India. I leave it all to the reader’s sense of judgment whether she wants this seduction tactic.