The Board of Control for Cricket in India (BCCI) had floated the tender for the media rights of the Indian Premier League (IPL) 2023-2027 season on 29 March 2022. It’s only been a week since the tender was floated, but all the big players in the sector- TV18-Viacom, Disney, Sony, Zee, Amazon and another unnamed company have procured the necessary documents (ITTs) to participate in the auction.
The Times of India, quoting BCCI sources, wrote, American tech giant Apple is also expected to take ITT next week. The system of e-auction for media rights will start from June 12. The BCCI is expected to generate revenue of US $ 7.2 billion (about Rs 54 thousand crore) through media rights. The deadline for buying ITT ends on May 10. Thereafter, the next 30 days are for clarifications sought on the tender document.
This time media and broadcasting Rights The auction will be held in 4 sets. This will include digital broadcasting rights, TV broadcasting rights (Indian subcontinent), a separate set of 18 matches (the opening match of the season, four playoffs and a double-header evening over the weekend), and separate auctions outside the Indian subcontinent (the rest of the world). . Till now all these were kept completely together.
- According to news agency PTI, the base price of Package A (Indian Subcontinent TV Rights) is Rs 49 crore per match.
- The base price of Package B (Indian Subcontinent Digital Rights) is Rs 33 crore per match.
- The base price of Package C (Non-Exclusive Digital Rights) is Rs 16 crore per match. There will be only 18 matches in this package.
- The base price for Package D (TV and digital rights for the rest of the world) has been fixed at Rs 3 crore per match.
BCCI The company has fixed a combined base price of around Rs 33,000 crore for the media rights for 2023-2027. This is more than double the amount being offered by Star India for the existing rights. The board has said for the first time that it will not allow consortium or consolidated bids.