New Delhi. Today is the time of social media. People want to know the updates of news of the country and abroad, give their opinion on something, post photos, follow their favorite politician or celebrity or connect with people of similar interest, social media today It has become a necessity. Some of the main social media platforms are Twitter, Facebook, Instagram, Tumblr and Pinterest. Now a new name has been added to this list of social media platforms. The name of this new social media platform is Koo. India’s microblogging and social media platform Ku has now become a leading platform for conversations in Hindi and the country’s regional languages.
Indian social media platform
The most important thing about Koo is that it is a social media platform made in India. Bombinate Technologies Pvt. Ltd. This social media platform of the company is discovered by the company’s directors Apmeya Radhakrishna and Mayank Bidwatka. Ku was launched on 14 November 2019. Its headquarter is in Bangalore city. Ku’s logo is a yellow bird.
Although Ku is made in India and specifically for the people of India, it is available for use worldwide.
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more than 1 million users
Currently, Ku has over 10 million users worldwide.
Indian regional languages also used
Being a global platform, there is an option of English on Ku, but along with it there is also an option of Hindi. But the special thing is that the option of regional languages of India is also available on this platform. Currently, Kannada, Tamil, Telugu, Bengali, Marathi, Gujarati and Assamese language options are available on this platform. Soon Punjabi, Malayalam and Oriya language options will also be added to it. With the options of Indian regional languages, Ku has become a platform for conversation in these languages. Out of 10 million users of Ku, about 50% i.e. 5 million users talk in Hindi. Apart from this, due to the presence of regional languages, people get a new social media experience. With this option people can openly talk in their own language.
A spokesman for Ku said that most of the Indian people speak in native languages. Because of this, he gets out of the discussion of social media, which is mostly in English. In such a situation, Indians who are comfortable speaking their mother tongue on Ku can openly converse in their preferred language. He further added, “Koo has created a space where Indians, who are comfortable speaking their mother tongue, can express their thoughts and ideas freely. The platform enables users to speak in the language of their choice and be assured that A large part of their community understands the context without having to explain it. Ku wants to bring people and communities together by using language as a uniting factor.”
Most use of Hindi language
Hindi is the most spoken language on Ku. Social issues, political views, gossip related to Bollywood, news about sports, current affairs, festivals, festivals and statements of leaders are discussed in Hindi. Based on a research, on average, the number of Hindi posts on Ku is almost double the number of Hindi posts on any other social media or microblogging site. The Chief Ministers and other leaders of many states use only Hindi for posting, due to which discussion on their posts is also done in Hindi. For example, Uttar Pradesh Chief Minister Yogi Adityanath and Rajasthan Chief Minister Ashok Gehlot only post in Hindi. Along with this, Hindi users on Ku have increased by 80% in the last 4 months. According to research, Internet users in India can reach billions in the coming 5-6 years and users of Indian languages can also grow faster on the Internet than English users.
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Indian alternative to Twitter
Ku’s interface is similar to that of Twitter. At the same time, there is a similarity among their people that both are birds. However, Ku’s bird is yellow and Twitter’s bird is blue.
Ku is available on Android, iOS and web platforms.
Many politicians and celebrities are also joining Ku
Seeing the growing users of Ku in India, many politicians and celebrities are also joining Ku now. By doing this, Ku also gets promoted, due to which many new users join this social media platform. On Ku, politicians can share their political opinions, while celebrities can share their updates with their fans. Recently, West Bengal Chief Minister Mamata Banerjee’s party All India Trinamool Congress has made its official account on Ku. After this, Tej Pratap Yadav of RJD has also joined Ku. Similarly, Bollywood actors Tiger Shroff, Kriti Sanon and Shraddha Kapoor are among the Bollywood stars who have recently made official accounts on Ku.
Ku’s popularity in the future
Due to the gradually increasing use of Ku, the popularity of Ku can increase rapidly not only in India, but also in the world.
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