Netflix has come up with a new plan to crack down on password sharing. The video streaming giant is likely to phase out the password sharing feature by the end of 2022. As reported by The New York Times, Netflix executives shared in a note that the password sharing process is likely to begin in the last three months of 2022, ie October.
Earlier it was reported that Netflix is charging extra from customers who have shared their account details with someone else. It was first tried out in Chile, Costa Rica and Peru, where Netflix added a $2.99 surcharge to accounts sharing their Netflix with someone else. And now it is likely to be implemented in every region where Netflix operates.
The decision was taken after Netflix revealed that it had lost nearly 200,000 subscribers in the first three months of the year. This is the first time in a decade and the shocking thing is that the company is expected to lose another two million subscribers in the coming months.
In a letter to shareholders as part of first-quarter revenue results in April, Netflix executives said nearly 100 million users shared a password with another account. So, despite Netflix’s 221 million paying subscribers, the actual number must be much higher. Not only this, but the streaming giant also revealed that it is rolling out ad subscriptions by the end of 2022. This means that users will get a Netflix subscription at a lower cost, however, it will have commercial ads. As of now the content of Netflix is ad free.
How Can Netflix Free Password Sharing Service Crackdown Affect You?
If this policy is implemented then sharing your Netflix account with anyone will cost you more. If someone else plays your Netflix then you will have to pay a surcharge.