It is produced only in a particular district of Madhya Pradesh.
How would you react if someone told you that the cost of one mango is equal to 10-20 kg of rice or 25-30 kg of wheat? Oh don’t be surprised to hear this price. This is not a story but it is something like this in reality. The name of this mango is as attractive as its price. The name of this mango is Noor Jahan! Isn’t it surprising! Although mango is called the king of fruits, but who is the queen of fruits. This mango is not found everywhere. It is grown only in Madhya Pradesh. In the same district from above.
Actually, you can call the special mango growing in the Kattiwada area of Madhya Pradesh as the queen of fruits because its name is Noor Jahan. The cost of a mango of this variety is up to Rs.1000. This mango is grown in the Kathiwada region of Alirajpur district of Madhya Pradesh. Which is in the area connected with Gujarat. Which is about 250 kms from Indore.
According to a farmer, the mango crop this year has been very good and the price of a mango from Noor Jahan is between Rs 500 and Rs 1,000. Shivraj Singh Jadhav, a mango grower from Kathiwada said, “I have 3 Noorjahan mango trees in my garden. In which about 250 mangoes have been produced. The cost of a mango ranges from Rs 500 to Rs 1,000. For which the booking has already been done. Most of the bookings for Noor Jahan have been received from Gujarat. He said that some common connoisseurs of Madhya Pradesh and Gujarat have made bookings for this. He said that this time the weight of a mango of Noor Jahan is 2 to 3.5 kg.
In the first year 2019, the average weight of a mango was 2.75 kg and buyers were willing to pay up to Rs 1,200. Notably, Noor Jahan is available in January-February and mangoes ripen in early June. Some local growers claim that Nur Jahan mangoes are often 1-1 feet tall.