US President Joe Biden and Canadian PM Justin Trudeau.
Ottawa: Canadian Prime Minister Justin Trudeau is so upset that he has now messed with his friend Joe Biden. Trudeau has filed a lawsuit against American company Google. Due to this, the possibility of new tension arising in the matter of trade between the two countries has increased. Let us tell you that Canada has filed a lawsuit against Google over alleged anti-competitive practices in online advertisements. The Canadian antitrust watchdog said Thursday it is suing Google over alleged anti-competitive conduct in the tech giant’s online advertising business and wants the company to sell two of its ad tech services and pay a fine.
The Competition Bureau said such action was necessary because its investigation into Google found that the company had “unlawfully” bundled together its ad technology tools to maintain its dominant position in the market. The case is now going to the Competition Tribunal, which is a quasi-judicial body that hears cases brought forward by the Competition Commissioner regarding non-compliance with the Competition Act.
Order to Sell Extended ADS
The bureau is asking the tribunal to order Google to sell its publisher ad server, DoubleClick for Publishers, and its ad exchange, AdX. Google’s market share is estimated at 90 percent in publisher ad servers, 70 percent in advertiser networks, 60 percent in demand-side platforms, and 50 percent in ad exchanges.
This dominance has discouraged competition from rivals, stifled innovation, increased advertising costs and reduced publisher revenues, the bureau said.
“Google has abused its dominant position in online advertising in Canada, allowing market participants to use their own ad tech tools, driving out competitors and distorting the competitive process,” Competition Commissioner Matthew Boswell said in a statement. Prevents from.”
Google replied
On this whole issue, Google says that the online advertising market is a highly competitive area. Dan Taylor, Google’s vice president of global ads, said in a statement that the bureau’s complaint “ignores the intense competition where ad buyers and sellers have so many choices.
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