India ranks 40th in the world in terms of export of alcoholic beverages.
The government is planning to promote alcoholic and non-alcoholic beverages in the international markets in view of the growing demand for Indian liquor worldwide. The government aims to increase its exports to one billion US dollars (about Rs 8,000 crore) in the next few years. According to the Agricultural and Processed Food Products Export Development Authority (APEDA), a branch of the Commerce Ministry, India currently ranks 40th in the world in terms of export of alcoholic beverages.
Export of alcoholic beverages
According to the news, according to estimates, there is immense export potential in the country. Under the Make in India initiative, the authority has set a target to increase the export of Indian liquor to major foreign destinations. APEDA said in a statement on Wednesday that it is aiming to potentially increase export revenue to one billion dollars in the next few years. The country’s export of alcoholic beverages stood at more than Rs 2,200 crore in 2023-24. The highest exports were made to countries like UAE, Singapore, Netherlands, Tanzania, Angola, Kenya, Rwanda.
Will play a big role in building a reputation as a whiskey producer
Diageo India (United Spirits Ltd) is set to launch Godawan, a single-malt whisky made in Rajasthan, in the UK, APEDA said. Targeting a $1 billion market, Indian Brewers Association Director General Vinod Giri said the sector has a huge potential. He said though single-malt whisky will play a big role in building India’s reputation as a high-quality whisky producer, there is expected to be a greater demand for beverages that are more palatable in taste and price, such as premium Indian whisky and premium rum. In terms of value, Giri said there is a huge export potential in the US, Africa and Europe. He suggested the government to urge states to incorporate export incentives in state excise policies.
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