sale of vehicles at wedding
After Navratri, there have been bumper sales of vehicles in Dhanteras and Diwali. This has helped auto companies reduce unsold inventory. Now after the festivals the wedding season is starting. There is a good sale of new vehicles even during the wedding season. Auto companies are excited by this. The country’s leading carmaker Maruti Suzuki India (MSI) is hoping to maintain its growth momentum on the back of ‘lakhs of weddings’ in November. A senior official of the company has said this. The company recorded retail sales of 2,02,402 vehicles last month, the highest October sales figure in any year. The reason for this was festive demand. Earlier in October, 2020, the company had sold 1,91,476 vehicles. Partho Banerjee, senior executive officer (marketing and sales), Maruti Suzuki India Ltd, said, we are told that ‘a few lakh’ marriages are going to take place in November across the country. Therefore, there is full hope that this will give us a good boost in terms of our retail sales also. He was answering the question whether the company would be able to maintain the pace of sales of the festive season during the next few months.
There is good sale of vehicles during weddings.
“We will really have to see,” he said. But we feel that this time there are a lot of marriages in the month of November. The number of days for weddings is about 11 or 12 days, which is the highest figure ever. Maruti is expected to achieve its forecast of four to five per cent growth in the current financial year following good sales during the festive season. Banerjee said, our growth in terms of retail sales in the period from April to October has been about four percent. Our growth in October is 22.4 percent. Earlier this year we had estimated a growth of four to five percent. I believe that our growth will be in line with this. Banerjee said that due to good sales in October, the company has been successful in reducing the level of storage in its sales network.
Stock reached one month level
He said that we have reduced our network stock by more than 40,000 units. Now our network stock is about a month old. When asked about the concessions, he said it varies from region to region and market to market. Asked if the company was planning a price hike in January, Banerjee said, “Our finance team is reviewing it and it is too early for me to comment on it.”
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