Campa Cola
Coca-Cola’s global president and Chief Financial Officer (CFO) John Murphy said on Wednesday that local companies including Campa are doing a lot of ‘good work’ in the Indian drink market. He said that increasing competition in India is helping his company to remain relevant and to adapt to new investment strategies. Consumption of beverages in India is still relatively low and the possibilities of growth of the industry are extremely positive due to India’s youth population and increase in consumption expenses. In addition, increasing urbanization has also helped in reach, which has further promoted the country’s digitization.
Coca-Cola challenging Campa
Murphy said in a conversation with reporters, “The people of the country are now getting the benefit of the investment that the government has invested in many years. In return, opportunities are arising for industries like us. People have to drink beverages. Our job is to be their first choice. ” When he was asked about the competition being received from Reliance Industries brand Campa, he said that it challenges us to always perform the best. Murphy said, “When there is no competition in front of us, we become lazy, we become complacent, and we do good work, but we are not as good as we should be.”
Reliance has a camp brand
He said, “In the case of competitors of India, Campa is also there. There are many local, regional companies that are doing very well. We have companies associated with Varun (Pepsi Botter Varun Beverages) which are doing very well, and this is a challenge for us. ” However, he said that Coca-Cola’s portfolio in India is the strongest anywhere in the world. This includes local brands like Thumsup, Maja, Limca etc. Reliance Industries, led by industrialist Mukesh Ambani, acquired the then closed Campa brand in 2022 and re -introduced it a year later.
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