Filters to face swaps: In the social media world, there is no longer the era of likes and viral posts, now the desire of people has changed. Earlier, where memes and funny videos were most liked, now people are looking for posts that match their experiences, feelings and thinking.
This desire has brought the trend of social media to a new era, which is called Personalization, that is, converting content into personal experience. This new phase is not just to entertain, but to join, where the user feels that ‘this post has been made for me only.’ This is the new face of social media.
Personalization is no longer a name, a need
Earlier Personalization meant that he had written his name on Mug or made a playlist of songs of his choice, but now it has become a big technological revolution. Today the personality is not limited to showing only, but it has started to understand even the emotion inside you. The credit goes to AI i.e. Artificial Intelligence. AI now recognizes the user’s emotions and molds the content accordingly. For example, if you are depressed, your camera filter will look light, cool colors. If you are smiling, the filter will shine and color. Some apps have become so smart that they make Ar overlage according to your mood. This is today’s smart personalization.
Personalization is not just tech, expression
Kapil Aggarwal, the founder and CEO of the social media platform, believes that now the real contest in the social media world is not to go viral, but to make the user feel. He says, “Today’s user is not happy with just likes or followers. He wants his content to represent him, understand it.” AI-powered filters, face-swapping technology and AR effects are no longer a fun tool, but have become a means of expressing the user’s feelings and its creativity. He says, “Our aim is not just to entertain people. We want people to express themselves on this platform better, connect with others and get a digital environment where they do not feel alone.”
In fact, connectivity is needed, no perfection
Bobble AI founder and CEO Ankit Prasad also thinks something similar. His company gives people a fun way to express themselves through local language, stickers and keyboards. Ankit says Ankit, “A few years ago personalization meant to change the profile photo or put a filter. All these were mild. But now people consider personalization as their identity.” Bobble AI initially created small digital characters, who used to talk in local language, who used to kill common people like jokes and people gave tremendous response to them. Ankit says, “People liked those digital characters because they were not perfect, they looked real.”
More than technology, real strength is realized
Both leaders are unanimous on one thing AI, AR, and other technology as advance, the real thing is emotional connection. Both Kapil and Ankit believe that the real game is now that which platform can make the user ‘feel’. Ankit says, “Those who will be able to create a balance between the platforms and reality. At the same time, people will be able to tick. People will like those platforms that make them feel that ‘you are not alone’.
Effect on mental health
Where Personalization and AI filters have made social media more interactive and fun. At the same time, some serious aspects related to some mental health have also come out. It is especially getting a deep impression among adolescents and youth. Excessive use of filters can increase people’s dissatisfaction with their own real image. Many youngsters change their face or body through filters so much that seeing themselves without filter bothers them. A term related to this “Snapchat Dysmorphia” has now become a topic of discussion in the medical community, where people want to show themselves like filters by undergoing surgery. Its biggest impact is on self-esteem and self-acceptance. Experts believe that it is important that creativity and self-conscience should be promoted on social media, but maintaining balance and accepting reality is equally important.
The future of social media will no longer personal, personalized
Now that everyone is present on the Internet with a different identity, language, style and thinking, it is necessary that social media platforms adopt that diversity. Every user has a different story and that story will come out only when the platform will speak the language of that user, understand his thinking and can adapt himself accordingly. Today’s user does not just want to pretend, he wants connection. He wants a digital experience in which he can see himself and not the perfect face made by someone else.
AI and Personalization have given social media a new face. A face that is different for everyone and it has its beauty. The future is of the same platforms that will be able to understand the feelings of the user and will treat it like a human being and not just like another account because now social media is no longer social media, now it has become very personal.
