Maruti suzuki jimny: Maruti Suzuki’s lifestyle ofroad SUV Jimny (5Dor) has created a stir in the business world after the launch of June 2023. According to data from SIAM (Society of Indian Automobile Manufacturers), global wholesale sales have crossed 1.02 lakh units (domestic + exports). It has a domestic market share of about 26,180 and exports 75,844 units. At the same time, this SUV is being sold relatively slow in India. This is the reason, FY2025’s domestic wholesale sales fell 49%. However, April 2025 saw a 60% increase of 431 units.
On the contrary, this car is writing a tremendous success story in abroad like Latin America, Middle East, Africa. In a powerful market like Japan, it also booked 50,000 pre -orders in four days of launch and had to stop booking. Let’s see in detail why the speed of this car that is making a splash worldwide is relatively slow in India? Let’s look at the market of Maruti Jimny-
Maruti Jimny sales domestic fall in FY2025
FY2025 recorded a 49% decline in sales of this car but in April 2025, monthly wholesale sales were 60% jump, ie 431 units. However, in April 7 2025, Fronx and Jimny together contributed 35% of the total exports. In which 38,716 units were exported only Jimny. The company’s exports of the year 2024‑25 were 3.3 lakh units, which was targeted to increase to 4 lakh units in 2025‑26. At the same time, it is planned to take its export contribution to 12% by 2028. Currently it is currently 3.5%.
Maruti jimny feature details
Engine in Maruti Jimny 1.5‑liter K15B RNA Petrol, 105 PS / 134 Nm Torque, 5‑Spid Manual or 4‑Spid Automatic, Chassis Body ONFRAM Ledarframe, 3‑link Rigid Axel, 4×4 with Lorange (ALLGRIP Pro) Appearance, 3985 × 1720 MM, 2590 mm wheelbase, 210 mm ground clearance, mileage ARAI- 16.94 kmpl (MT), 16.39 kmpl (AT), Real‑world- 12–16 kmpl, security 6 airbags, ABS+EBD, ESC, Hill Hill-Hold-Camra, ISOFIXIX AFOTINEM 9‑Ind Smartplay Pro+ Touchscreen (ALPHA), Auto Climate, LED auto headlamps, washer ofroad trends 36 ° approach, 50 ° departure, 24 ° breaker; This car is equipped with brilliant modern features like Break LimitedSlip, Hill Dyscent-Assen, Part. 4×4. Jimny’s attractive features include six airbags, ESC, ABS+EBD, rear camera, 9‑ID screen (ALPHA) Indian customers.
Maruti jimny security features and crashing
Maruti Jimny achieved 3Star Euro NCAP ratings in car ratings (3dor jimny, 2018): adult 73%, child safety 84%. The 5Dor’s crashstust report has not come yet, but the platform is the same.
Adas-Australian Jimny XL (5Dor) as a safety feature in AB, lane departure warning, adaptive cruise control, highbeam assist, dualcamra DSBS etc. Safety features make the car extremely safe.
Safety features in India.
The Bharat‑Sek model has 6 airbags, ESC, ABS+EBD, Hill Hold and Decant Control etc. But Adas is not currently involved. Maruti jimny price; Maruti Jimny Price (Xhorroom, June 2023)
ZETA MT: ₹ 12.74 L
Zeta at: ₹ 13.94 L
Alpha Mt: ₹ 13.69 L
Alpha at: ₹ 14.89 L
Alpha dual‑tone at: ₹ 15.05 l
In this price range, it competes with Mahindra Thar (₹ 10.54–16.78 L), Force Gurkha (≈ ₹ 14.75 L).
In special additions
The Thunder Edition (Dec 2023) is around ₹ 10.74 L starts.
Who does maruti jimny compes with; Whom does Maruti Jimny face:-
Mahindra Thar Larger, Strong Brand Loyalty, Better Engine Options.
Force Gurkha: Strong Offerod Factor, Heavy Lodar Power.
Other cars – The discussion on the Internet also includes cars involved in Skoda, MG etc. but Jimny’s off‑road capacity is more effective.
Although the return of Thar’s 5dor edition will increase the difficulties of Jimny, but if the Maruti 3dor and 2WD variants are brought, the price is possible within ₹ 10 L.
Why Jimny is a great car
Jimny’s compact size
Affordable and convenient in Indian rural or hilly areas.
Light weight
Jimny is a light vehicle. Its smooth stroke engine is capable of performing balanced performance in both road and offroad.
Best Performing Offerdor Car
Jimny proves to be an excellent off -roader car due to its merits. Strong performer features like Break LSD, Part ‑ Group 4×4, Louned Gearbox, HillDicent-Asand are also ready to give comfortable performance on fierce routes.
Why did not the bestseller become in India
Domestic acceptance challenges- Financing schemes and prices became obstacles. Auto Expo 2023 was a market with heavy and large vehicles, so 30,000+ bookings were installed till the launch of small size Maruti Jimny, but its finance and prices pulled customers back. Initial ex -showroom price Rs. ₹ 12.74 L – ₹ 15.05 L (including ZETA / Alpha + AT). Indian customers are now interested in buying a bigger and status car. At the same time, due to its small size, the compact design of Jimny also found less useful to some families.
Competition pressure
SUVs like Mahindra Thar and Force Gurkha, which give more space, prove to be the best off roader. In such a situation, the competition in front of Jimny is difficult. This is the reason why the domestic sales of FY2025’s Jimny were affected.
other reason
Possible government procurement. Like Gypsy remained in government procurement but Jimny did not get this opportunity.
Jimny has not yet been instead of Gypsy in Forces, Government Department, Police.
The second reason is the deficiency of the posh offroad market. Maruti offered a solution to this, but no solution was found.
What can be solutions
Need to launch powerful variants according to market
According to the experts of the automobile market, the variant of Maruti Suzuki Jimny needs to be launched with cheap 2wd, 3dor or sportive additions (thunder, etc.) according to the Indian market. Also, competition can be increased by bringing ZETA options at a price of ₹ 10 to 12 lakhs.
Also CSD or Govt by speeding up market processes. Options such as making an official penetration as a vehicle and promoting Jimny with offroad events and user training are needed as lifestyle off‑road SUV.
Although Maruti Suzuki Jimny is a technically excellent, offerodatayar vehicle. Which has secured a top position internationally. But India’s local buyer mentality, price sensitivity and reputation of large SUVs have prevented this model from becoming domestically ‘cool’.
