Flopped Cars In India : Maruti Suzuki, which is known for its affordable and reliable vehicles in India, has launched many successful models over the years. However, there are some models that could not make their mark in the Indian market, but were in great demand abroad. One such example is Maruti’s SUV, which flopped in India but proved to be a superhit abroad.
Reasons for it being a flop in India
There can be many reasons for this SUV to flop in the Indian market. First of all, Indian consumers often pay attention to the mileage and price of vehicles. This SUV from Maruti was expensive compared to other models and its mileage was also below average. Apart from this, SUVs from competing companies already present in the Indian market gave strong competition to this model.
The second reason could be its design and features. Indian consumers are now focusing not only on price but also on style, comfort and features. This Maruti SUV may have proved inferior to other options in these matters.
Being a super hit abroad
There are many reasons behind the success of this SUV in the foreign market. First of all, it is important to understand that consumer preferences are different in different markets. Abroad, especially in Europe and Africa, consumers liked the design, strength and reliability of this SUV a lot. 4528 units of Jimny were exported in July, whereas in the same period last year this figure was only 78 units. In such a situation, the company exported 4450 units more this time and its growth saw a direct jump of 5705%. The market share of Jimny in July was 7.31%.
Moreover, the features that were available on this SUV were quite high-end as per the standards of the overseas market. This included state-of-the-art safety features, high-quality interior finishes and a better driving experience. All these aspects were extremely important for overseas consumers and this is why this SUV was a huge success overseas. Another important reason why Maruti promoted this SUV aggressively in overseas markets is that the company designed its marketing and promotional campaigns by understanding the needs and preferences of overseas consumers. As a result, this SUV was seen as a premium product in overseas markets, which further increased its demand.
The story of this Maruti SUV
This is an important lesson for the Indian automobile industry. It shows that the same product can perform differently in different markets. Therefore, companies should keep in mind the needs and preferences of different markets when launching their products in the global market. This SUV from Maruti may not have been successful in the Indian market, but its overseas success proved that it was an excellent product.
Its design, features and performance were in line with the overseas market, making it a superhit there. Maruti Suzuki and other automobile companies need to learn from this incident that every market has its own characteristics and requirements, and only by understanding them can a product be successful.
