Skoda Auto India First Brand Superstar: Bollywood actor Ranveer Singh has been appointed as the first ‘brand superstar’ of Skoda Auto India. This is the first time Skoda has chosen someone as his brand ambassador.
In fact, Skoda Auto India is investing for long-term growth in India and is adopting its market strategy according to the needs of Indian customers. The company is expected to get great success in the Indian market with initiatives like EV segment, dealership expansion, digital platform and localization.
Skoda’s journey of 25 years in India
Skoda Auto India has completed 25 years in the Indian market. On the occasion, the company has announced a partnership with Ranveer Singh, which will further strengthen the brand’s presence. The company has recently launched its new sub-compact SUV SUV SUV Skoda Kylaq, which has received a great response in the Indian market.
So far, this model has been booked over 20,000, and its delivery has also started from 27 January. Kayalak’s booking started from 2 December 2024, and in the first 10 days it received more than 10,000 orders.
Currently, depending on various variants, its waiting period ranges from 2 to 4 months. The company has started production of Kayalak at its plant in Chakan, Pune, ensuring timely delivery to customers.
Skoda Kylaq Specifications in Hindi
Security: India NCAP gained a 5-star security rating, making it India’s safest sub-compact SUV. Engine and Mileage: 1.0-liter, 3-cylinder turbo petrol engine, which generates 113 bhp power and 178 Nm torque. The mileage of the manual variant is 19.68 kmpl and the automatic 19.05 kmpl.
Skoda Kylaq Price In Rupees
Talking about the Skoda Kayalak price in the Indian market, the price of its base variant starts from ₹ 7.89 lakh and goes up to ₹ 14.40 lakh for the top-end variant.
Skoda’s new SUV Kilak
Keelak symbolizes the entry of Skoda in the most competitive sub-4-meter SUV segment in India. It will compete with Maruti Brezza, Tata Nexon and Hyundai Venue in the market.
This car, fully developed in India, is presenting it as a premium product in terms of safety, place and performance, and maintenance costs have also been made economical.
Ranveer Singh’s response
Ranveer Singh has expressed happiness over this partnership with Skoda Auto India. He said that this cooperation reflects a shared commitment to excellence, and they are eager to contribute to the growth of Skoda Auto in India. Through this partnership, Skoda Auto India is planning to further make its brand appeal to widespread audiences and strengthen its position in the Indian market.
The partnership is associated with the company’s 25th anniversary in India and its first sub-4-meter SUV SUV Kilak’s launch. Skoda aims to increase its stake in the Indian market by 3 times.
What does the company’s brand director Petr Jeneba say
The company’s brand director Petr Jenba said that Ranveer is not just a promotional face but deeply associated with the brand. Skoda plans to increase its network to 350 touchpoints by the end of 2025, especially in Tier 2 and Tier 3 cities.
The company will also start exporting Kiqa in countries such as Australia, New Zealand and South Africa from September 2025. Skoda wants to make India its largest market outside Europe.
Skoda Auto India’s expansion plan in India (Skoda Auto India Expand in India)
Skoda Auto India is taking several strategic steps to further strengthen its presence in the Indian automobile market. The company has recently appointed Ranveer Singh as its ‘Brand Superstar’, which will help create a strong emotional engagement with Indian consumers. Under this, many schemes are going on-
New SUV and sedan launch:
The company has recently launched Skoda Kayalak and plans to bring many new models in future. In addition, Skoda is preparing to bring its first electric car to India as part of an entry in the EV (Electric Vehicle) segment, so that it can make its place in the fast growing EV market.
Raise production and localization
Skoda plans to increase its production capacity in India and promote localization, so that the cost can be reduced and provided affordable cars to Indian customers. The price of trains will remain competitive due to maximum number of people being built locally in India.
Extension of dealership network and service center
The company is expanding its dealership and service center network in India.
A new dealerships will be opened to increase their appearance in small cities and towns, considering buying more and more customers.
Digital and online sales platforms
Skoda is strengthening online sales platforms to facilitate the purchase of car digitally to its customers. There are plans to provide facilities like online booking, virtual car customization and home delivery to customers.
Competition and market strategy
Skoda is planning to compete with big brands like Maruti, Hyundai, Tata, and Kia in India. The company is paying more attention to mid-segment cars, as India has the highest demand for this segment.
While maintaining the balance of affordable and premium cars, Skoda wants to increase its brand value in the Indian market.
This partnership with Ranveer is also part of the new strategy of the brand, making the company a strong connection with Indian customers.
