Business News Desk – AU Small Finance Bank (AU SFB), India’s largest small finance bank, has launched its latest premium banking program – AU Eternity. It is specifically designed to meet the evolving financial needs of India’s growing affluent class. In partnership with Mastercard, AU Eternity offers a unique blend of exclusive convenience and customized solutions. Leveraging its customer knowledge, AU SFB conducted an in-depth study to identify the specific financial and lifestyle priorities of high income earners. This study led to the creation of AU Eternity. It is a unique banking program that keeps pace with the growing affluent class in India. On this basis, AU Eternity leverages Mastercard’s global expertise in premium services to provide customers with an enhanced lifestyle experience and personalized payment solutions.
AU Eternity is designed to further enrich the existing premium portfolio of AU SFB. These include ‘Au IV’ and ‘Au Royal’. AU Eternity goes beyond banking and offers an exclusive lifestyle privileges. Through this, members get many special benefits like Marriott Experience Certificate, Movie Tickets on BookMyShow, Golf Training, Easy Diners Membership and Amazon Prime Membership. Additionally, AU Eternity offers advanced banking facilities through a dedicated Relationship Manager. These features include personal financial planning as well as fund and investment solutions. Additionally, it provides exceptional support to empower affluent clients to achieve their goals.
AU Eternity Debit Card Benefits
Through this partnership with MasterCard, AU Eternity Debit Cardholders can enjoy a number of exclusive benefits. These include international airport lounges, enhanced dining experiences and travel benefits. Additionally, the AU Eternity program offers an industry-first airport dining experience, allowing passengers to choose their favorite dishes and beverages from popular airport outlets. With AU Eternity, customers can group family and business accounts, enjoy a range of free banking services and take advantage of cross currency features and lifestyle benefits with the MasterCard-powered AU Eternity Debit Card.
Speaking at the launch, Uttam Tibrewal, Executive Director and Deputy CEO, AU Small Finance Bank, said, “India’s wealth management landscape is rapidly evolving, with the affluent segment estimated to reach 1.65 million by 2027, adding up to Rs. Growing at a CGAR rate of 16 per cent, we are seeing a shift towards value-based shopping and increasing demand for experiential luxury, especially in our existing premium banking programmes. Expanding on Au Ivy and Au Royal, we are proud to introduce Au Eternity, a statement of timeless luxury. Au SFB offers an offering that will appeal to emerging investors seeking financial growth and a luxurious lifestyle. Catering to the growing needs of the affluent class, with comprehensive benefits like fund management, fine dining, entertainment and travel, AU Eternity offers a comprehensive banking solution for the modern affluent class.
Gautam Agarwal, Division President, South Asia, MasterCard, said, “India’s growing group of affluent consumers are looking for high-value personal financial solutions that match their aspirations and ambitions. Their focus is limited to just wealth management or expansion. is not limited to, but also includes exclusive amenities, fine dining to adventurous tours and many other experiences.” Mastercard is excited to collaborate with AU Small Finance Bank for its premium banking program as it combines travel, lifestyle and financial benefits into a comprehensive offering for the country’s dynamic affluent segment.
