Gurugram, 8 July (IANS). BMW Group India on Tuesday announced the appointment of Hardeep Singh Brar as Chairman and Chief Executive Officer (CEO). The role in Berar’s new company will be effective from 1 September.
The luxury automaker said in a statement, “Barar will replace ‘Vikram Workwah’, who is taking over as the Chief Executive Officer of BMW Group Australia and New Zealand.”
Jean-Filip Paren, senior vice-president of the BMW Group’s Asia-Pacific, Eastern Europe, Middle East and Africa region, said, “India is one of the fastest growing markets for the BMW Group. Along with this, India is an important column of our long-term success strategy for the region. Hardeep Singh Barar has an important pillar of this dynamic market and comprehensive experts to strengthen this dynamic market and to strengthen the operations of BMW Group. The industry has a deep understanding. “
He thanked ‘Vikram Pawah’, saying, “We want to thank BMW Group India’s immense contribution to the strategic growth of India and to play a decisive role in the company’s recent development.”
Brar has brought a rich experience of more than 30 years in the Indian automotive industry, he has served in several senior management positions.
Recently he served as senior vice president of sales and marketing in Kia India.
The company said that Watching has been with BMW Group since 2017 and has successfully led the company operating in India (2017 – 2018 and 2020 – 2025) as well as Australia (2018 – 2020).
The automaker said, “In recent years, Pawah carried forward BMW Group India with new opportunities and target groups to expand market share and carry electric mobility, digitization, retail experience and customer centrality to the next level.”
With BMW, Mini and Motorrad, BMW Group has strengthened its position in the premium sector of the Indian automobile market.
BMW India is a 100 percent subsidiary of BMW Group and is headquartered in Gurugram (National Capital Region). BMW India started operations in 2007.
Since the launch in January 2012, Mini has successfully established itself as a premium small car brand in India.
-IANS
SKT/
