Valentine’s Day
Valentine’s Day: Valentine’s Day is being celebrated on 14 February today. Couples are giving gifts to each other. Couples which are on long distance are sending gifts to their partner through e-commerce websites and delivery apps. Valentine’s Day is being shopped today on instant delivery apps like Blinkit, Jepto, Instamart. Rose and chocolate out of stock are running. There is a good crowd in the markets too. There is good sales from gifts and clothes to jewelery.
Sales look like festive season
Consumer centric companies, high street fashion and luxury brands have witnessed a boom during this entire Valentine’s Week. For some retailers, Valentine’s Week has been seen as a sales festive season. Quick commerce platforms, including Zomato, are taking advantage of heavy demand for flowers, cakes and sweets. At the same time, there is a good crowd on the restaurants.
Honoring increase in sales of premium chocolates
Last year, in popular categories like Cake and Desserts on Jomato on Valentine’s Day, sales increased by 4 times compared to normal day. At the same time, there was a 12 -fold increase in the gift Haiper. This time there is a huge rise in sales of jewelery and premium chocolate.
Diamond and platinum jewelery demand
Suwankar Sen, MD of Senco Gold and Diamonds, said, “This season has increased the sales of diamond jewelery by 10–12%, which are buying both the younger generation and GEN X. The popular range ranges from Rs 15,000 to Rs 1 lakh. The sales of diamonds and platinum jewelery have seen a greater increase than gold.
Silver jewelery being delivered in 10 minutes
Tanishq’s brand Mia has dealt with Swiggy Instamart to offer a doorstep delivery of silver jewelery in less than 10 minutes. Miya’s business head in Tanishq Shyamala Ramanan said, “It is too early to report a boom in sales, because we have less than a month of time. Silver’s total contribution in our business is relatively low. However, most, most, most, most, In urban areas, our initial stock is sold and we are in the process of re -filling the inventory.
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