Gold jewelery
Today’s generation, which is running from generation to generation in red velvet boxes, does not understand today’s generation. People with Gen-G are immediately scrolling this traditional jewelery. They need light, low -carat and versatile jewelery. The new generation is making jewelery in 18 carats, 14 carats and even 9 carat gold. Even gold plated jewelery is liked by him. So now they have no tension in the rising gold prices.
What is the new jewelery?
Lagasi does not matter to the new generation. Lookbooks matters. They are not looking at the big expenses of one time, but are looking at the everyday style statement. They are liking jewelery that they can wear in an oversized shirt while going to the party with zoom calls and friends. In such a situation, jewelery will also have to remain pocket friendly. This is the reason that layered chains, enamel pops and Y2K inspired rings are being sold well. Talking about traditional jewelery, it is usually 22 carat gold, which is purchased as a long -term investment. Fast Fashion Gold Golary usually usually uses low carat (14 or 18 carats). It is designed according to daily use, style, flexibility and affordability.
Affordable jewelery demand
At a time when the price of 24 carat gold has crossed Rs 10,000 per gram and 22 carat gold has crossed Rs 9,000 per gram, the affordability has become a major attraction. People are getting attracted to low -priced jewelery. This change in the organized sector is led by listed brands like Titan, Kalyan Jewelers and Senco Gold. Last year, Aditya Birla Group launched Indria, which can wear a range of 18 carats in a daily use, which is directly targeted by Titan -owned Tanishq and Reliance Jewels.
Jane-G is also happy with plated jewelery
Gen-G is also happy with synthetic stones or 18 carats studded with Jirconia or plated jewelery from 22 carat gold. It can have base metal silver or anything else. Sometimes it is styled to look like a polki. This is not a fine jewelery, but it looks like that. It is stylish, trend-driven and is very low.
Latest business news
