New Delhi, 23 March (IANS). India’s traditional drink pill exports have been successful in US, UK, Europe and Gulf countries under the new tablet pop soda brand. This information was given on Sunday by Agriculture and Processed Food Products Export Development Authority (APEDA).
A statement released by APEDA said that a strategic partnership with Fair Exports India has also ensured continuous delivery to Lulu Hypermarket, one of the largest retail chains in the Gulf region. Thousands of bottles have been stocked in Lulu outlets, which are receiving very positive response.
Epida said, “The pill pop soda in the UK has been increasingly developed as a culture, who draws a mixture of traditional Indian tastes with modern twists. This is an important step towards demonstrating India’s rich beverage heritage at the development global level.”
To celebrate this achievement, APEDA also supported the flag-off program organized by ABNN on 4 February 2025. It also launched the official global global of the bullet pop soda.
Due to the dominance of multinational beverage companies, the almost faded bullet is an important milestone in India’s efforts to bring back and export domestic food and drink products.
APEDA said that by combining chronic memories with modern packaging, tablet pop soda has been successfully introduced to consumers around the world.
Additionally, APEDA displayed the International Food and Drink Event (IFE) London 2025 from 17–19 March 2025 in London 2025.
APEDA said in a statement that the program provided Indian entrepreneurs and exporters a valuable platform to join international buyers, explore new business opportunities and promote India’s diverse agricultural and processed food products globally.
The statement further stated that the growing success of the product in global markets proves that domestic Indian tastes can compete with international products, which will open new avenues for Indian exports and strengthen India’s position in the global food and beverage sector.
-IANS
