Bengaluru, 31 May (IANS). One of India’s leading fashion, beauty and lifestyle destinations, Mantra on Saturday launched the 22nd edition of her major and region cell (EORS).
The much awaited mega fashion shopping event will definitely attract fashion and beauty enthusiasts across the country. Buyers from metro and non-Metro cities can see a large selection of styles of over 10,000 brands, including international, domestic and homegron brands.
Because of something available for every trend and test, it is the final destination for those who want to refresh their wardrobes and beauty shelf with the most stylish pics of the season.
The category that attracts consumers the most includes men’s casual ware during EORS, ethnic ware of men and women, women’s western wear, beauty and personal care, watches and verable, accessories, essential items, sports footwear, children’s wear and wedding collections.
Many popular brands that are becoming increasingly popular include Levi, Naik, Adidas, H&M, Mango, Lorial, Lakme, Leibas, Decathalon, New Balance, Rogon, US Polo Association, Puma and Rare Rabit. These collections offer something for mood and personal style for every occasion from Breeji Silhoute to vibrant statement piece.
Increasing the adventure further, Mantra’s Zen-Z Proption FWD includes more than two million trend-fans of many other brands including SZN, Freakins, Bonkers Corner, Gliges, Enclosure, Lulu & Sky, Capop and Outsider.
Exciting new launch for 22nd edition of EORS
The 22nd edition of EORS is making shopping enjoyable with several new launch. These include iconic American brand GAP and famous designer Tarun Tahiliani’s luxury Pret Line – OTT, both are being launched on Mantra for the first time. Other exciting new collection launch includes Emporio Armani, Eli Saab, K-18 and the new Alia Bhatt X Lorial Cream Gloss line in the beauty category.
New products such as Adidas Original Superstar 2, Adidas Spijayel, Puma Palemo and Lotto Leganda are available for sneaker lovers.
The house and living get newness with a stylish launch of Royal Oak, Carefit, Dogo. In addition, customers are capable of purchasing from new D2C brands launched under the Rising Stars (MRS) Home Edit Program, including flowers, modish coutures and sleep spas, as its frequent support for emerging med-in-India brands.
The new launch of watches and wareblaces categories including Reality (Air 7 Pro, Air 7 and Wireless 5) includes Swiss military, noise icon 2, bolt (30 and W30), Daniel Klein, French Connection and Belkin – which are making this season of EORS the most comprehensive and thrilling this season.
Bharat Kumar, Revenue and Development Head of Minyantra said, “Each edition of EORS is a proof of Mantra’s approach to redefine the method of shopping in India. Emergent shopping leads the boundaries of experiences. ”
He said, “With this edition, we are expanding access to more than 40 lakh styles in various categories, while customers are motivating themselves to express themselves through fashion.”
With more than 10,000 styles associated with fashion, beauty, accessories and home, M-Nau has emerged as the most preferred option for customers in Bengaluru, which enables buyers living ahead in terms of fashion to receive their order in about 30 minutes.
This hyper-speed option offers selection of brands globally liked, including Vero Moda, Mango, Tommy Hilfiger, Levi, Jack & Jones, Only etc. Apart from these, premium beauty brands like YSL, Prada, Carolina Herrera, Hooda Beauty, MAC, Bobby Brown, Atud, Corsx, Forest Essential, Olaplex, Serve, Dyson, Bath and Body Works and Este Laader. It also includes Jane Z’s favorite products such as crocx, stupid, roadster, campus formula and dressberry.
The event includes sure cashback and dynamic shopping events such as brand menia deals (from 8 pm to midnight), midnight steel run (midnight to 8 am), Grab or Gon (from 8 am to 8 pm) and VIP Special Deal (VIP Special Deal (daily from 6 pm to one hour).
The 22nd edition of EORS includes the exciting partner Bank offer, Axis Bank and Flipkart Axis Bank: Credit Card and EMI 10 percent immediate discounts; ICICI Bank: 10 percent immediate discount on credit, debit cards and net banking; Kotak Mahindra Bank: 10 percent immediate discount on credit card and EMI; And Paytm UPI: A sure cashback of 20 rupees on each transaction.
For this EORS edition, Mantra has created more than 20,000 employment opportunities through its partners. The roles extend in logistics, customer service and the last-end operations, including about 4,500 delivery partners and 1,000 customer aid champions to strengthen the last-end and contact center capabilities.
About 22 percent of the new warehouse workforce is from women, which play roles like pruning, grading and packing in Fulfillment Centers in Bangalore, Mumbai, Kolkata and Delhi.
This seasonal workforce reflects wide geographical diversity, including appointments from states like Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Jharkhand, Mizoram, Odisha, Tripura, West Bengal, Himachal Pradesh, Punjab, Rajasthan, Uttar Pradesh and Uttarakhand.
Supported by the Grocery Network under its detailed supply chain and Mantra Extected Network for Service Agument (MENSA), Mining’s delivery infrastructure will be the backbone of EORS22.
Use of social commerce power for 22nd edition of EORS
Taking the engagement to the next level, Mantra is taking advantage of its powerful social commerce platform and is connecting with his constantly growing base of fashion -conscious buyers. Top influential people across the country are preparing a special look to inspire enthusiasts towards fashion and beauty.
This enthusiasm is further enhanced by Mines, a state -of -the -art facility that is bringing revolutionary changes in the way users’ fashion, beauty and lifestyle content. Mines Mines attracts Jane Z and Milleniels with its vibrant, dynamic content and receives an average of two crore views every month, which has been established as a game-chandelier in the emergent shopping world.
-IANS
SCH/Ekde
