New Delhi, 20 February (IANS). Industry experts said on Thursday that the launch of iPhone 16E is an important step to maintain its development pace in India and re -increase demand in developed markets.
Apple has recently announced the iPhone 16E, which is a new product of the iPhone 16 lineup.
It provides powerful capability at a more affordable price.
This phone has been brought with Fast, Sma Performance and best battery life with the first cellular modem designed by A18 chip industry-leading efficiency and Apple.
According to Cybermedia Research (CMR), India saw a strong growth of 36 percent on an annual basis in the premium smartphone segment, while Super-Primium (Rs 50,000 to Rs 1,00,000) and Uber-Pramium (above Rs 1,00,000) The segment recorded 10 percent and 25 percent increase respectively.
Now there is almost a premium smartphone of every five devices, which is associated with consumer cutting-edge technology and lifestyle-oriented preference.
In the fourth quarter of 2024, Apple first entered the top five smartphone brands in India, which gained 72 percent growth on an annual basis and 11 percent market share.
Prabhu Ram, VP-Industry Research Group of Cybermedia Research (CMR), said, “This is a milestone for the latest iPhone 16E Apple, which a step towards complete control of its end-to-end platform to the company and Close closer, which integrates hardware and software uninterruptedly. “
He said that the inclusion of Apple’s in-house cellular modem in the iPhone SE indicates the beginning of a new era, which lays the foundation of widespread changes for Apple’s ownership modem technology for the upcoming iPhone 17 series and beyond series. Is.
Rama said in a conversation with news agency IANS, “India remains an important pillar of Apple’s long -term development strategy. Just as China was in the last decade. Although there are still early days for Apple in India, but Its ongoing retail expansion, marketing efforts and affordability initiatives provide adequate scope for development in urban and aspiring India. “
According to Tarun Pathak, the research director of mobile devices and ecosystems at Counterpoint Research, the new iPhone 16E is impressive.
Pathak told IANS, “In some major procurement decision factors such as cameras, the iPhone 16 base still proves to be an attractive option.
The premium segment in India is associated with EMI procurement, in which 5 out of 10 users choose financeing to buy their devices. “
The iPhone 16E 128 GB, 256 GB and 512 GB will be available in storage capacity. The initial price of this new phone is Rs 59,900. The iPhone 16E will be available in two mats finish color black and white. Pre-orders will start from Friday and availability will begin from 28 February.
-IANS
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