Bengaluru, Sep 16 (IANS) Myntra has announced the much-awaited Big Fashion Festival (BFF).
This edition will begin on September 26. Its title sponsor is Boat. 34 lakh styles will be available in this festival which is 47 percent more than the previous edition.
More than 9,700 leading domestic, international and indigenously developed brands will participate in this event. Customers will have a wealth of options in various categories. For the members of Myntra’s loyalty program i.e. ‘Myntra Insider’, the Big Fashion Festival will start 24 hours earlier on September 25.
This year’s festival is packed with innovative deals that will benefit the customers. Additionally, Big Fashion Festival will feature a special ‘Brand of the Day’ deal where customers can shop from a selection of their favourite brands at unprecedented prices. One of the most affordable deals is ‘Buy 1 Get 4’, a unique opportunity for customers to shop to their hearts content and create their clothing collection for the festive season.
Speaking about BFF, Neha Wali, Senior Director, Revenue & Growth, Myntra said, “This edition of the Big Fashion Festival is not just about shopping, it redefines the festive shopping experience for our customers. With unparalleled style choices and value-based opportunities, we are committed to offering trend-first fashion, beauty and lifestyle to millions of people celebrating various festivals across the country. Our selection of international, homegrown and indigenous brands combined with Myntra’s cutting-edge technology and differentiated service will surely make the shopping experience truly seamless and enjoyable.”
During this event, customers can avail an additional 7.5 percent plus 5 percent discount by using Kotak Mahindra Bank’s co-branded credit card with Myntra, making their purchase more rewarding. Apart from the assured cashback from PhonePe, customers can also avail up to 10 percent discount on festive purchases through banks like ICICI, Kotak and Axis.
Myntra is one of the country’s leading platforms for fashion, beauty and lifestyle brands and an m-commerce play.
Myntra, an integral part of the Flipkart Group, brings together technology and fashion to offer the best experience in the fashion and lifestyle space in India.
Over 9,700 of the country’s leading fashion and lifestyle brands are available on the Myntra platform. These include brands like H&M, Levi’s, US Polo, Tommy Hilfiger, Louis Philippe, Huda Beauty, Mango, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C., and Fossil, among many others. Myntra serves over 19,000 pin codes across the country.
–IANS
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