Reliance-Dijney is going to close IPL cricket streaming completely free in India. Reliance-Dijney’s joint venture will change the hybrid model for IPL cricket streaming, which will require membership after reaching the use limit. The enterprise will offer a rebranded app with schemes starting from Rs 149. The move is taken after the merger of Reliance and Disney’s India media assets, which aims to maintain streaming materials while maintaining early free access.
On Thursday, three sources were told to Reuters that Reliance-Dijney Joint venture will no longer offer free streaming for IPL cricket matches and adopt a hybrid model, where membership will begin after reaching the consumption limit of the material. The first source said that the unit will also launch a new rebranded streaming app with schemes starting from Rs 149. The decision to change the terms of streaming of the world’s richest Cricket League, Indian Premier League (IPL) came after Indian billionaire Mukesh Ambani’s Reliance and Walt Disney in a merger of $ 8.5 billion last year after merging their India media assets. Geosynema has allowed free IPL streaming since gaining the rights of popular tournament for five years in $ 3 billion from 2023.
Now, all streaming materials including IPL will be transferred to a hybrid model, where free viewing will be offered for some time, and then users will need to subscribe to membership based on their consumption pattern, two sources with direct knowledge said . “Once a user develops connectivity to the platform, starts looking for free, becomes loyal … then the membership will begin,” the first source said, saying that each user’s membership at a different time Can begin.
Sources refused to name the names as the plans are confidential. Reliance, which controls the joint venture, did not respond to the recommendations of the comment. The first source said that the streaming offer of the joint venture unit would be available on a new rebranded app, which will introduce a basic plan starting at Rs 149 ($ 1.72) and an advertising version for three months ($ 5.75) for three months ($ 5.75) . Reliance-Dijney enterprise runs more than 100 TV channels and streaming apps in India’s $ 28 billion media and entertainment market, where it competes with Netflix and Amazon Prime as well as others. JioCinema had the rights of IPL cricket, one of the most strengthened materials, as well as the rights of Winter Olympics and Indian Super League football. Disney’s Hotstar App had the rights of the International Cricket Council tournament and English Premier League football in India. The main decisions in the unit are being taken by veteran vice -president of media industry, Uday Shankar, who played an important role in the rise of Disney’s Hotstar Streaming App in his previous roles.
