When the Tata Group acquired Air India, it was expected that Tata’s strong management and resources would give new life to this old and reputed airline. But the recent technical disturbances and security related events have damaged Air India’s reputation as well as a strong image created by Tata for years.
The latest case is of Delhi Airport, where the Assistant Electricity Unit (APU) of an Air India aircraft caught fire. All the passengers and crew members of the aircraft were safe in the incident, but the accident has increased the technical and safety concerns of Air India. Now the question has started to arise in the minds of the people whether the Tata Group will be able to correct the situation of Air India completely?
Fire in rear of Air India aircraft
There was chaos at the Delhi airport on Tuesday when Air India’s Air India’s Airbus A321 (TV-TVG), which was coming from Hong Kong, suddenly caught fire. EPU is not a small part, it is a jet engine that provides power and air conditioning to the aircraft on the ground. It is a matter of honor that all the passengers survived in the accident, but the aircraft suffered heavy damage and was stopped for investigation. This incident indicates a major omission in maintenance. How did such a big lapse? This question is in everyone’s mind.
This is not the only incident. Just a day earlier, on Monday, an Air India aircraft slipped from the runway during landing in Mumbai. As a result, three tires of the aircraft burst and the engine was also damaged. The incident questions the operation and safety standards of the aircraft. Such such incidents are causing fear in the minds of the passengers. Are Air India flights no longer safe? This question is now in the mind of every air traveler.
Air India’s difficulties are constantly increasing
Air India’s difficulties have increased further in the last six months. The government said that during this period, a show cause notices have been issued to the airline due to violations of security rules and complaints of passengers. These notices clearly show that regulatory organizations are also not happy with the functioning of Air India. Passengers’ complaints are also no less, sometimes delay in flight, sometimes poor service, sometimes technical disturbances. All these together are weakening the credibility of Air India.
Crisis on Tata’s credibility
The name of the Tata group is another name for trust and quality in India. Whether it is Tata Motors’ cars, Tata Steel’s iron or TCS technology, Tata has created its credibility everywhere. The purpose of buying Air India was also that the airline shone again on the strength of Tata’s management and resources. But repeated disturbances are hurting this hope.
When such incidents occur frequently in an airline, the trust of the passengers is shaken. Every passenger wants his journey to be safe and comfortable. If Air India failed on this front, passengers will move to other airlines. This will not only affect the business of Air India, but can also damage the entire brand image of the Tata group.
Repair of system is the last option
The biggest challenge in front of Air India is to fix its system. From maintenance to operation, improvement is required on every front. The Tata group will not only have to invest money, but also make major changes at the management and technical level. Transparency and accountability are necessary to win the trust of the passengers. If Air India does not remove its shortcomings soon, it can become a major threat to Tata’s reputation.
