Today no field is left untouched by the impact of technology. Internet and mobile apps have also made a historic change in the field of spiritual tourism. Today a person from Assam wants to visit Shirdi within the country, while a person from Kerala wants to visit Kamakhya Devi and this journey becomes a fairy tale effortlessly. Earlier a lot of planning had to be done for this. For example, how to go, where to make arrangements for accommodation. There was uncertainty about the weather etc. But technology and the convenience of the Internet have revolutionized it. Taking advantage of technology, many such initiatives are running successfully, which have eased the hassle of those who want to travel.
Indranil Das Gupta, founder of one such venture, My Teerth India, said that the market for religious and spiritual tourism had grown to more than US$ 44 billion in 2020 itself. This market is expected to grow at the rate of 10 percent every year between 2022 and 2027. In such a situation, various types of ventures are being started in this area and due to the competition, emphasis is also being laid on providing maximum facilities.
Indranil explains that My Teerth India was started with only two people. But, now this business is spreading rapidly, so Bhajan Samrat Anup Jalota and famous singer Anuradha Paudwal have also been added as brand ambassadors. Through this, efforts are being made to provide live online worship, astrology, ayurvedic products, online prasad distribution at spiritual centers or pilgrimage centers of the country under one roof.
Spiritual tourism is once again gaining momentum in the country after the weakening of the corona virus and the lifting of covid restrictions. There has been an increase in the number of people traveling to places of pilgrimage like Shirdi, Vrindavan, Ajmer, Bodh Gaya etc. The business of the company providing travel related facilities online has also started growing.