New Delhi, 3 May (IANS). The revenue of the global smartphone market recorded a three percent increase in the first quarter of 2025 compared to a year ago. According to a report released on Saturday, the average selling price (ASP) rose by one percent to $ 364 on an annual basis.
The recent research by the market monitor service of the Counterpoint states that despite the tariffs uncertured, the smartphone market maintained its pace. The original equipment manufacturers (OEMs) strategically stocked the inventory in channels to reduce tariff-powered potential challenges.
Senior analyst Shilpi Jain said that there was a slight expansion in the global smartphone market due to strategic changes in production and the increasing trend of Artificial Intelligence (AI) abilities.
Jain said that apart from Apple and Vivo, the main contribution in revenue was to brands outside the top five such as Google, Motorola and Huawei. This indicates the ability to offer high-value mix of the second brand and their growing role in the existing premiumization trend.
Despite the average selling price (ASP) of Apple’s iPhone on an annual basis, the brand’s revenue remained unaffected.
Apple growth was the fastest in the top five brands, which was caused by a spectacular increase of 12 percent in its shipment on an annual basis.
The launch of the iPhone 16E during the quarter stressed the shipment growth, but put pressure on the ASP. Research Director Jeff Fieldhack said that it proved to be a smart move and was helpful for Apple in the quarter.
In terms of shipment, Samsung maintained its dominance in the global smartphone market, although its revenue was affected as the ASP fell by seven percent on an annual basis due to the increasing mixture of price offers in its portfolio.
According to the report, due to its strong performance in markets like India, Vivo was successful in registering an increase in revenue.
The report said, “We hope that the global smartphone market will fall slightly in 2025 as the market and supply chain uncertainties will lead to a decline in consumer feelings and comprehensive economic indicators.”
-IANS
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