New Delhi, March 10 (IANS). Fernando Fernandez, the recently appointed new CEO of the world’s veteran FMCG company Unilever, said that there may be a sharp growth in the company’s business in India. The company’s reach from Quick Commerce will increase.
Speaking in a firecusside chat with Warren Ekmanman, head of Staples Equity Research, Barclaylage, Fernandez described India as the company’s second largest market and major driver of growth in the coming times.
According to Fernandez, there will be significant improvement in India’s economic environment in the second half of 2025.
Fernandez said, “India’s economic environment is expected to improve the second half of this year. There is a significant change in India’s distribution channels.”
Three major factors are responsible for India’s positive outlook, including a rapidly growing high -income customer base, change in pattern of consumption and sharp increase in quick commerce.
Fernandez hopes that Quick Commerce, which currently has only 2 percent of Unilever sales in India, will increase to 15 percent in the next three years.
He believes that this emerging trend will play an important role in shaping India’s retail and increasing the presence of Unilever in the market.
The acquisition of the Indian beauty brand minimalist recently by Unilever also reflects a strategic focus on Fernandez’s expansion of the company’s beauty segment in India.
Fernandez said, “The acquisition of the minimalist is an indication of what we will do to pursue our portfolio in India fast.”
A major change in Unilever’s approach led by Fernandez is to emphasize “social-first” marketing.
Their goal is to set up a huge impressive network across India, ensuring that each zip code is at least one influential person promoting unilever products.
-IANS
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