Mumbai: Catwalk fame Anamika is back in a new avatar with her new song Ferrari. Ferrari is a Pop/R&B/Urban Punjabi genre song that will appeal to the fans of Anamika and the youthful spirit of the fun-loving younger generation.
The song’s lyrics are penned by Anamika herself, while its music is composed by Mixsingh, the popular music director and producer who has given the Punjabi music industry many Punjabi hits.
Produced by Anamika’s own production house, KOCO7, and co-produced by Priv, the music video features Amit Bhasin and Zoya Afroz is seen in the lead character.
Anamika said, “I have always been comfortable with all kinds of music, be it pop, classical, qawwali, devotional, patriotic, film, folk songs, rap or western music.
But Urban Punjabi is one genre I wanted to experiment with. Since this genre is very much discussed and is becoming very popular among the masses, especially the youth, I have chosen this time to announce my foray into this genre, as it increases the fan base.
Anamika also revealed that the rhythm and blues genre was added to her song due to the title of her song, Ferrari, which symbolizes the sports luxury car, both of which originated in the 1940s.
The brand is a classic example of forging a strong emotional bond with its young fans, especially the Punjabi youth who are passionate about speed, racing and design.
Dr. Amit Bhasin said, although I have walked the ramp in the past and modeled for a few brands, this is my first time participating in a music video.