Kim Sharma praised the influencers.
Kim Sharma, who started her career with stars like Shah Rukh Khan, Amitabh Bachchan and Aishwarya Rai through ‘Mohabbatein’ in 2000, is now away from the big screen, but is still associated with the film world. After being away from the screen, Kim Sharma is now working as a Vice President at Dharma Cornerstone Agency with Karan Johar, a talent management agency. This agency runs in collaboration with Dharma Productions of Karan Johar and cornestone of Bunty Sajdeh. Under this agency, Kim Sharma has so far worked to make many celebs popular from Orahan Avatramani to Ananya Pandey. Meanwhile, Kim Sharma interacted with India TV’s interaction with Akshay Rathi in ‘The Film Hasle’ Podcast of the industry, Talent Management Agency and Celebs about direct engagement of the audience. With this, Kim says that she considers influencers better than stars. He also explained the reason behind this.
Kim Sharma is happy about this
Kim Sharma talked about the digital age and the era when he himself stepped into the film world during the conversation. During this time, the actress expressed happiness about this that when she kept a lower in Bollywood, there was no such thing as social media, because it has completely opened the personal life of celebs in front of her fans.
Praise Karan Johar’s decision
Talking about the influence of social media and entry into the digital age of his talent agency, Kim Sharma said- ‘First of all we should give credit to Karan (Karan Johar) for this. Because DCA is a celebrity, agency with big film stars. And this was Karan only believed that we should enter the digital age, because he is a visionary. They sensitize things in advance. He had decided that the influencers would be the talent of our new era, which we will give a chance and present it in a different way, which is our development in this new field.
There is no similarity in the first and now landscape- Kim Sharma
Comparing the time before and now, Kim said- ‘There is no similarity in the scenario before and now. I don’t know how this changed. But, it is very different. There is no similarity in the first and now time. So when I stepped into the entertainment industry, it was very different. I am happy that there were no things like social media and Instagram at that time. Now everyone used to do in private and life was very spectacular. Nobody knew anything and now everyone knows everything. ‘
Now not away from the reach of celebrity fans- Kim
‘I think the relationship between talent and spectators, even if you are a sports person, an actor, influencer … Now the relationship between the star and the spectators has completely separated from what used to be earlier. Now stars are not far from your reach. Now you can see them on screen, look with makeup, look without makeup. So I think this is the relationship that the brands are causing, because now people feel more close to the celebs than the celebs. ‘
Influencers are better than stars
With this, Kim Sharma praised the influencers and described him as a self -superior. According to the actress, influencers are already expert in their work and whatever her team does as a talent agency is like a bonus for them. Kim said- ‘I think the influencers are complete in themselves. Stars need directors, producers, scripts, DOPs and sets, but this does not happen to the influencers and I like this thing about them. ‘
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